90% of Internet Businesses Will Fail: An All Out Brain Dump From a Serial Internet Entrepreneur to Help You Succeed Online. Danny DeMichele is an internet marketing consultant specialized in search engine optimization and monetization. In 90% of Internet Businesses Will Fail, Danny covers a wide range of topics including product selection, search engine optimization, online marketing, website usability, social media and reputation management. A great read for beginners! Make sure you read it if you want to learn why so many internet businesses fail.