In the first module, we discussed about E-coaching, various ways to conduct one and how you and your clients can benefit from it. Let’s now see how to plan your webinar. Planning is one of the crucial steps of the whole process. It will help you conduct your presentation efficiently and effectively without missing out on any important points. Planning will help you pre-empt the challenges that you might face midway through the webinar. For a start, it is necessary to decide as to what is that single most important point that you want to convey to the clients through your presentation. You may reiterate the purpose of the presentation to yourself during the planning stage. You need to sit and deliberately chalk out the plan, which will include certain critical issues namely, content of the presentation, schedule of the presentation and resources that you will share with the clients. Once your planning is done, play it in your mind till you cover the webinar till the end. So, how do you begin planning your presentation? The first point to consider is the subject matter that you want to convey. That is, the subject of your choice. But, is the topic for the webinar interesting? This can be known by doing a little research. You can check out the market trends and then decide what type of content you would like for your webinar. You may be good in culinary skills or brand management, tourism or interior designing; a webinar can be prepared on anything you have knowledge in. The question is how passionate you are you about sharing it with people who are willing to learn and explore? This needs to be identified and then the next steps will follow much more smoothly, setting the right pace. Your enthusiasm will invariably reflect in your presentation in front of the clients, making your webinar more compelling. The content of the presentation needs to be with a purpose in mind. Your purpose will determine the way the presentation flows. Make sure your presentation starts with a brief introduction on the subject. It should be as short as possible. For instance, if you are making a presentation on “Organizational development”, then the logical way to start would be to first define the concept of Organizational development. You may then move on to explaining the types of Organizational development interventions that are required to be taken in an organization. You must try and include some basic terminologies. That depends entirely on the capacity of your clients. What this means is, you must gauge the level of knowledge that your clients have on the subject. If you don’t know this aspect of your clients, forward a questionnaire before your webinar is scheduled to begin. The answers to this questionnaire will clearly tell you what your clients would like to know more about. You can then plan the content accordingly. Now you know what your clients are interested to know about. How do you start designing your presentation in view of this? This is an important question that you need to answer. Also how are you going to start in a way that catches everyone’s attention from the very beginning? You need to sit and think about this aspect deeply. The beginning should be something that is able to stir your clients from inside. Think of beginning with a quote or an audio visual slide which tells a humorous story and then move on to apprise them of the benefits of the webinar. Think of this as a great experience for the participants. You can start off with the basics only if your clients are completely unaware of the subject. Ask yourself “Do I understand what is important to them?” This would require an understanding of the background of your clients. The answers to the questionnaire should help you out here. This will give you a fair idea of the level of awareness of your clients. There may be instances where your clients are experienced professionals and aware of the basic concepts. In that case, do not dwell too much on the basics; simply include them in your introduction of the subject. If you start discussing something, which they already know, then you will not only waste their time on all the unimportant and irrelevant points but also end up losing your credibility. It is very important to relate the concepts mentioned in the introduction. Imagine yourself sitting and listening to the webinar when you review the content. How does it sound to you? Think like your client. Is it comprehensive enough? If not, what is it that you can improve or modify to make it better? Adding instances which your client can relate to can be one point to consider, simply filling your presentation with information is not enough. You must elaborate on each point by giving relevant examples to make them easy to understand. Examples prove to be really impactful when they are relatable. Think of a scenario where the points are not in a sequence. How will this impact the audience, won’t they get confused? Well…yes, sure they will. So, make sure that the important points are positioned in a logical manner, so that the next point builds up on the previous one. This would help you convey your core message effectively. At the same time, it will help your clients grasp the main points. The points should be organized in a manner that it allows you to elaborate and give emphasis on the most important thought or idea. Each small point should invariably lead to the focus of the presentation. Just as you began, continue with the same tempo. The conclusion of the presentation should also be made interesting that it provides the punch to make that final impact on the audience. If in a feedback the clients remember the points you made, then you can rest assured that your webinar has been impactful.

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