Introduction You must have heard of the famous saying, "the money is in the list". Most, if not all, successful internet marketers have a mailing list. Email marketing is considered one of the best ways of promoting a product or service and making money online. Below are some of the main reasons why it is important to build a list of prospects. 1. Get to the Right People It is no longer just important to drive hordes of traffic to your website; the most important form of traffic is targeted or relevant traffic. This means that you want specific people to form the majority of your website's visitors. If you have an affiliate site, then you want people who need the products that your site is promoting. How do you create a targeted list? We will talk about this more in another chapter but simply said, you put an opt-in box in your website asking people to subscribe in order to receive some information via email. To make your list targeted, make sure you tell them exactly what information they'll receive so that your opt-in box will act as a funnel of prospects. This information should also be highly relevant to your site’s audience. Your prospects will have the option of unsubscribing at any time. Therefore, people who may not provide much value to your business may be the first ones to opt-out, leaving you with a clean list of people who are yearning to read from you. 2. Track Your Performance Most top email marketing programs have inbuilt tracking systems which can help you to see how your campaigns are performing. You will be able to see the number of opens, clicks and even how much you make from different prospects. Apart from seeing how your current emails are performing, you can also create different tests that will help you understand your readers more. Additionally, even without the tracking systems, the frequency of subscription will give you an overview of your site's performance. High subscription rates show your site's success in attracting engagement. This will therefore mean that other aspects of your site are working well. These aspects include your web design, site load speed, search engine optimization campaigns, opt-in box design and pay-per-click campaigns among other efforts. On the other hand, if people subscribe then unsubscribe from your list at a very fast rate, there may be something terribly wrong with your content and you may need to revise it. 3. Simple to Use Once you have understood how to use your email marketing software, it becomes very easy to send information to your subscribers. It is generally much easier for someone to send out an email than it is to send out a blog post. When sending out a blog post, you will have to put so many things into consideration before the blog post goes live. These include keyword placement, heading tags, Meta descriptions, word count, images with ALT tags, links and URL length among other considerations. Most of these are not important in email marketing since you are not trying to rank in any search engine. Therefore, in case you find a product that you want to promote, you can easily take a few minutes and send an email to your subscribers. Before you even finish blogging about it, many of your subscribed prospects will have already clicked on your links and even made a purchase. 4. Promotes Engagement People nowadays do not just want content, they want engagement. That is why social media marketing and email marketing are becoming such great hits. In case your readers have questions or comments that they want directly addressed by you or your customer support team, they can easily reach you through your emails. You can either put a contact link in your emails or simply use an email address where they can simply hit reply and get to you. In case of the latter, tell your subscribers that they can just reply to any mail to get to you. Why do you need engagement? Engagement builds subscriber trust. They will look at you or your support team as human beings rather than just people trying to force them to buy different items. This will also make them more willing to buy from you since they will feel like you are promoting stuff so that you can help them; not just to make money from yourself. Having engaged subscribers is a huge milestone for any new internet marketer. This is because engaged users will open your emails more, click on your links and even buy your recommended products. In short, the more engaged your subscribers are, the higher the chances are that you will make money from your list. Additionally, a highly engaged subscriber list can easily become an extra marketing tool. Since they benefit from your list, it will be easy for them to recommend your brand to their friends who may join your list also and increase your income potential. 5. Saves You Time and Money How do you distribute your newsletters? There are many companies which still design, test and send printed newsletters. It takes a long time to do all that. On the other hand, having an online mailing list ensures you get your information to all your subscribers at the click of a button. The cost of sending physical newsletters is very high when compared to sending mails to a mailing list. When you have an engaged mailing list, you will achieve the same, if not better results. Additionally, most people do not delete their emails. Therefore, in case a user wants to refer to an email that you sent them earlier, they can just go to their email account and search for it. In a matter of seconds they will have found what they are looking for. Imagine sending an email with an affiliate link and getting people who still click on it a year after you sent the email. Conserving the environment is always a noble act. The fact that email marketing uses a paperless method to send messages means that it helps to conserve the environment by eliminating the need for all the paper that would have been used. Therefore, creating a mailing list will help you to save time and money for you and your subscribers while at the same time helping to conserve the environment.

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