There is an emerging consensus that all is not well with today’s market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse subsidies and barriers to entry for alternative products maintain “business-as-usual†while obscuring their associated environmental and societal costs. The result is the broken system of social inequity, environmental degradation, and political manipulation that marks today’s corporations.
We aren’t stuck with this dysfunctional corporate model, but business needs a new DNA if it is to enact the comprehensive approach we need. Pavan Sukhdev lays out a sweeping new vision for tomorrow’s corporation: one that will increase human wellbeing and social equity, decrease environmental risks and ecological losses, and still generate profit. Through a combination of internal changes in corporate governance and external regulations and policies, Corporation 2020 can become a reality in the next decade—and it must, argues Sukhdev, if we are to avert catastrophic social imbalance and ecological harm.
Corporation 2020 presents new approaches to measuring the true costs of business and the corporation’s obligation to society. From his insightful look into the history of the corporation to his thoughtful discussion of the steps needed to craft a better corporate model, Sukhdev offers a hopeful vision for the role of business in shaping a more equitable, sustainable future.
Review
"Corporation 2020 is an indispensable contribution to the global transformation of finance and corporations as humanity re-integrates centuries of knowledge and continues its inevitable transition from the first Industrial Era... Pavan Sukhdev is a powerful standard-bearer leading us to the cleaner, knowledge-rich Green Economy globally, and this book provides a benchmark and guide to this better future for humanity."
"Pavan Sukhdev discusses in every detail the problems we have created for ourselves today and our apathy towards participating in discussions which are no longer 'maybes' and 'ifs' but are in fact certainties. Yet in the end, he provides us with a positive manifesto for transformation. Corporation 2020, written with clarity and concern, offers a realistic framework within which we can redesign and rebuild our global community."
