Search Engine Optimization, or SEO, is a set of best practices
for getting a website or page ranked as highly as possible in one
of the top search engines. SEOs (people who do search engine
optimization) like to refer to “search engines†in the generic sense
to be democratic, but in reality, Google is the search engine that
is targeted most often. If a web page is ranked as the top result in
Google, a similar ranking will very likely follow in Yahoo and Bing.
Throughout this book, we’ll use “Google†and “search engine(s)â€
synonymously, since Google’s indexing algorithm sets the agenda
for all other general purpose search engines.
