A CONTRIBUTION TO THE PSYCHOLOGY OF BUSINESS - BY WALTER DILL SCOTT
AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGY OF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLIC SPEAKING,'' `INFLUENCING MEN IN BUSINESS''
105 page ebook
CONTENTS
I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY
II. IMITATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
III. COMPETITION AS A MEANS OF INCREASING HUMAN EFFICIENCY
IV. LOYALTY AS A MEANS OF INCREASING HUMAN EFFICIENCY
V. CONCENTRATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
VI. WAGES AS A MEANS OF INCREASING HUMAN EFFICIENCY
VII. PLEASURE AS A MEANS OF INCREASING HUMAN EFFICIENCY
VIII. THE LOVE OF THE GAME AND EFFICIENCY
IX. RELAXATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
X. THE RATE OF IMPROVEMENT IN EFFICIENCY
XI. PRACTICE PLUS THEORY
XII. MAKING EXPERIENCE AN ASSET: JUDGMENT FORMATION
XIII. CAPITALIZING EXPERIENCE: HABIT FORMATION
