Your Search Begins Congratulations! You're planning a wedding. You've taken care of the venue, photographer, menu, decorator, cake, dress, dishes, centre pieces, kitchen sink. Ok, maybe not the sink, but you've thought of everything right? Oh wait, we forgot to book a DJ! Now what? I don't know how to book a DJ. What questions should I ask? Are there things I should look for? What makes one DJ better than another? No more worries, I am here to help and I’ve compiled this book to answer some of your most frequently asked questions – as well as a couple of thoughts to consider when hiring a DJ for that big event. With experience performing at more than 100 weddings, 200 public and private events, and countless other gigs, I have taken different scenarios and situations and written from both points of view. By interviewing other DJs and wedding professionals, I hope to gain different perspectives and learn different pitfalls and mistakes made. It's true that you should learn from the mistakes of others, you'll never have the time (or the desire) to make them all yourself. You will see behind the conversations and get a glimpse of what is happening inside the heads of both parties. In order to do this effectively, I called a dozen or so fellow DJs and interviewed them the way I would interview any potential service provider. What I found was a common theme and set of questions. What I also found was that there were two very different customer mindsets going into the selection process. Some people select their DJ based solely on price – others select by competency. On the DJ side, there are some who compete based on price alone, and some who sell their services on a platform of value. These value-driven DJs help the customer to understand why price should never be a deciding factor and make sure that price is always secondary in the selection process. I am a firm believer that any service goes deeper than money. There are plenty of price points and there are plenty of skill sets out there. The idea is to find the one that suits your needs. Not everyone wants a Cadillac, that's why GM also builds a Cavalier and a Camaro. They understand that different people have different needs and one size does not fit all. This applies to the DJ world too. I am here to help you navigate the terrain and make the selection that will give you the value, service, and peace of mind you desire. I wanted to start with the most frequently asked question, "How much does it cost?", but I thought I would save that question for last. I am hoping that by the time you are done reading this, that question is of little concern and you will be basing your decision on the many other factors involved with choosing the right DJ for your special function. By compiling a list of the questions that I have been asked most, I have picked out what I believe to be some of the most important criteria for narrowing down the selection of what can be an overwhelming, daunting task.

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