WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line. Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for building lifelong customer loyalty. Imagine having the customer-service secrets of the world's most successful businesses right at your figuretips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: * Creating products/services tailored to your customers' needs * Recognizing and rewarding your most profitable trophy customers * Using three kinds of guarantees to build customer trust * Turning first-time customers into frequent buyers * And much more! "This is the kind of book that belongs next to Barlett's, Roget's and your dictionary. Every time you need and idea to promote your business, reach for 1,001 Ways and you won't be disappointed." - Al Ries, Chairman, Ries and Ries "A masterful job of researching and presenting concepts that work." - James E. Ukrop, Chairman, Ukrop's Supermarkets and Chairman, First Market Bank (ISBN: 0-7615-2029-5) Authors: Donna Greiner & Theodore B. Kinni

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