The purpose of this Book is to help business owners and non-profits--from one-person operations to corporations-- with the magic of marketing: The creative ideas. This book was created to collect the wealth of creative solutions that others have used successfully, and offer them as an alternative to paying large amounts of money to professional marketing firms. Certainly face-to-face professional expertise cannot be totally replaced, but this book aims to provide creativity and proven ideas at a reasonable cost. It offers a beginning, a starting point. It will not handle marketing for anyone, but it will help with the building of a game plan. Within the covers of this book are the real solutions to the mystery of marketing.
