Our research tells us that consumers prefer email 3-to-1 for marketing communications.But that’s not the whole
story. Although the majority of consumers prefer email over every other communication type evaluated in our
study, only 15% of consumers want all marketing messages to come through email.
The good news? Marketers are already highly focused on engaging with consumers across multiple interactive
channels—and this research proves you’re on the right track! Now it’s just a matter of taking that cross-channel
approach to the next level—and we can help.
In today’s real-time world, it goes without saying that your interactive marketing program should encompass multiple channels—email, Facebook, and Twitter.
