Introduction With the rise of social media marketing and video in recent years, article marketing has seemingly gone a little out of fashion – but that doesn’t mean that it’s not a good marketing method to use in your online business… Far from it in fact! Article marketing is a highly effective way of driving traffic to your websites and getting your name known as an expert in your niche. It is also free (providing you write the articles yourself) and is extremely easy to get started with. You can use article marketing to drive highly targeted traffic to any website or blog you wish. It can result in lots of sales, enhanced reputation, and it also has a viral effect. Quite simply – conduct article marketing in the right way and the results can be golden. So what IS article marketing? Article marketing is probably one of the most widely known and used techniques in internet marketing. It involves writing content articles (often of between 300-800 words, although this can vary considerably) and then submitting them to article directories or content websites. You could also write and put articles on your blog, put them into a report, post on forums etc. Article marketing can be extremely viral. Your articles can get picked up by newsletters and content websites (in addition to the ones you originally submitted them to), giving you wide exposure and lots of backlinks to your website (which can be good for SEO). There’s another good reason to engage in article marketing – it increases your credibility and makes you appear to others as an expert authority source… As a reader, if you come across someone’s article and you are impressed by the content, you are very likely to want to know more about that person and to check out their websites. They’ve helped you, so you see them as an expert. Note: An ‘expert’ is simply somebody who knows more than somebody else! To be an ‘expert’ on a particular subject you don’t need to know every single thing about it but you DO need to have a decent level of knowledge. The good news however is that thanks to the internet you can research absolutely anything – and so it is possible to write good quality articles on subjects you know very little about. The key to being a successful article marketer is writing engaging and relevant articles and then submitting them to the right places. Your articles will need to:  Provide people with good quality, solid information.  Be interesting, relevant and easy to read.  Discuss the deepest problems, pains and needs of your audience.  Point people to a place where they can get more information (ie. Your website – the one you are promoting!) Your articles should serve to convince people that you know what you are talking about and that you are a good source of advice and information. Let’s imagine you’re in the ‘Twitter for business’ niche – and you sell information products that teach businesses how to use social media to make more money. You could write articles discussing the value of Twitter, why Twitter is a good marketing method, what Twitter is, advantages of the Twitter etc. Your articles wet the appetite of the reader. They let the reader know that you are an expert on Twitter and they provide them with some good information without telling them everything (in order to find out more they need to check out your website). Then, at the end of the article, you include a link back to your website within the resources box. You could link to your squeeze page, where people have to sign up to your mailing list to get more free info, your blog, content website, etc. You can link to pretty much any of your websites (subject to the terms of service of the article directory) but in general it is better to link to something where you provide your reader with more free information (as apposed to a paid product). You want to get them onto your website and get them to take some action from there (whether that’s signing up to your mailing list or buying your product).

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