E-mail has revolutionized the way we do business. In E-mail Selling Techniques, sales guru Stephen Schiffman addresses e-mail's role in the twenty-first-century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. E-mail Selling Techniques offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content, and tips for writing attention-grabbing subject lines. This is the essential book for sales professionals who rely on computers and portable e-mail devices to get the deal done.
