We have put this booklet together to share some of our thoughts and first-hand experiences using social media for our business. We hope that you will find the information contained in this book useful in forming your business’s social media plan. Why do I take the time to use social media like Twitter and Facebook? Because in today’s media landscape, it’s vitally important to be where our customers are. Kodak has always embraced this marketing philosophy, and today that means being active in social media. The exciting thing about social media is it of ers the opportunity to engage in two-way conversations with your customers. What better way to know how to best serve your customers than to hear directly from them? Social media has enabled new ways to initiate conversations, respond to feedback and maintain an active dialogue with customers. Kodak has pages on Facebook as well as three of our own blogs at www.kodak.com The blogs start conversations as I mentioned before, and they also have a direct positive impact on Kodak’s search engine rankings. In addition, Kodak receives more than 11,000 mentions in other authors’ blogs every month in the form of product reviews, opinions on products, rants, fan mail and more. We directly participate in many of these conversations to ensure our customers know we’re listening and to share answers and additional insights. Podcasts produced at Kodak are available for free download at iTunes, as well as at kodak.com and YouTube. We even have our own YouTube site where we post videos about our products, our commercials and footage from Kodak events. Twitter, the latest trend in social media, has recently become an important part of Kodak’s social media activity. We have seen very tangible returns from our participation in Twitter, including media coverage, sales leads, increased consideration, and direct product purchase. If you are thinking of taking the plunge and want to know how to get started, I recommend that you follow the simple steps outlined in this guide. Inside, you’ll fi nd tips from Jenny Cisney, our Chief Blogger, places to fi nd us online, and a useful Social Media Policy Guide that you can adapt for your own company. I strongly believe that if you get involved in social media, it will grow your brand, strengthen the connection between you and your customers and keep you grounded and aware of what people really think about your company. It’s well worth the time invested.

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