Back-end Strategy “Back-end Strategy” Using Back-end Products to Create Lifetime Customers Well I bet you would never have guessed that we would be going from looking for a profitable Niche right into creating your back-end strategy. Chances are you don’t even have a product in your mind yet. Well that is OK and as I lay this next lesson out you will see why it is so important to begin thinking about the< “what comes next” even before you may know what comes first. Back-end Marketing This term is used to describe strategies and tactics for generating sales of addition- al products and services to an existing customer list. Back-end marketing is extremely important for long-term business growth and for the overall success of a sales and marketing venture. Back-end marketing can be an inexpensive form of marketing because the largest expense relating to marketing (customer acquisition) has already been incurred. Another important benefit of back-end marketing is that your response rates and conversions will typically be much higher because your customers already know, respect and trust you. Despite the benefits of back-end marketing (low cost, higher conversions, higher profits, etc.), it’s the most ignored form of marketing strategy. To be successful in marketing and sales in the long run, a business MUST become successful at back-end marketing. So what is Next? You did it…. You got a visitor to sign up to your squeeze page. You even got them to convert to a sale and have a real paying customer. Now it’s time for your “Back-end Strategy Plan”. You start out b generating traffic to your squeeze page, they opt in to your awe- some free product that they just can’t resist which puts them on your list, and now you begin to give them more of what they want So let’s look at what the benefits are of having a good strong backend marketing strategy in place. Having a Back-end Strategy Benefits · Higher overall profits · Higher quality customers · Better JV partners · Speaking opportunities · Differentiation · Less competition · Bigger impact on clients · Fewer customer service issues · Better testimonials · Guru status · Creative compensation · Higher credibility · YOU ARE NOW IN CONTROL

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