The Irresistible Offer “The Irresistible Offer” Creating and Positioning Your Signature Product Creating Your “Irresistible” Offer One of the easiest ways to get started online is as an affiliate marketer, but it is not long before you realize you could make even more money if you had your own product. Marlon Brando said it best in The Godfather (Part 1): “I'm going to make him an offer he can't refuse.” There are so many product offers out in the market place right now for your potential customers to choose from. There are “GOOD” offers, “GREAT” offers, and “IRRESISTIBLE” offers. You need to make sure yours is one of the “Irresistible Offers” that they are finding. An offer so great, that they have to act upon your call to action that you will be giving them and buy your product. You will have done your research and will know how to position this irresistible product within the mind of your customer’s current state of thinking. Your product will be screaming differentiation. I have been telling you that we will be getting to product positioning and product differentiation, and this is the chapter that we will dive into these two topics. Now you are faced with a couple options right now as you begin into this chapter. You can come into it like so many people do and begin thinking of every excuse why you can’t create your own product. I went there myself when I was first told I needed to create a product in order to really come out with a bang when I first got my business started. Your second choice is that you can continue working on your mindset like we dis- cussed in the 2nd chapter of this ebook and start looking at how you can create your irresistible signature product, instead of why you can’t! The choice is really up to you, isn’t it? What is an Irresistible Offer? First of all let us take a look at what really makes an offer irresistible in the first place. It is actually quite simple: When your prospect reads (or hears about) your offer, it should appear to be so incredibly compelling, and that you are being so ut- terly generous with them, that they feel like they’re totally RIPPING YOU OFF and getting away with it. You need to figure out how you will be able to pump up the offer and make it an absolute no-brainier that your prospects will KICK THEMSELVES if they miss out on it. So we are not really talking about making a half attempt at an ebook and flopping it out into the marketplace in hopes to make a sale. We are talking about that offer that when you have done your job right, your pro- spect takes out their credit card and buys Required Get Elements for Creating Your Signature Products Now there are some elements to a truly irresistible product offer that you are going to need to do or include into your offer. Call these elements the “GET: elements. The word “GET” is going to be seen as an action word. This means, these ele- ments are going to require you to actually do something. Let’s take a look at what you are going to be required to do in order to get going with your irresistible offer. · Get discovering your niche. First you need to go back to chapter 3 in this book if you have not discovered what Niche you are going to be creating your product for. What are you doing in this chapter if you have not even figured out chapter 3 yet? · Get researching your targeted market. Again this is earlier things you need to be doing. You need to know what the problems are that people within your Niche are looking to have solved. How can you possibly have the solution if you don’t know the problem yet? You need to get researching my friend. What are the problems, what products are out there already, what holes need filled, what are you going to create that is going to be different than what’s out in the marketplace already, who are your competition, and what are they not doing that you can do, what are they doing that you can do better at? You see there is much research to be done. This isn’t just a, quick jump in and hope to make a little money on the internet kind of deal here. We are talking about you being serious about your business and really making some good money. I will talk about a way in this chapter that you can save a lot of time and trouble in your research, and get something out that will be truly irresistible, but much simpler to accomplish when it comes to product creation.

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