List Building
“List Building†Putting Your Opt-in List Building Into Overdrive
“The Money is in the List!â€
If you had a dollar for every time you've heard that said, well, you'd already have
your fortune.
Without a list of responsive customers,
you are not going to be very successful in
online marketing.
If you've been involved in internet mar-
keting for any length of time, you should
already be aware of the importance of list
building.
For those of you who are new to internet
marketing, you should be aware of this
also, but if you have not heard the phrase
"The Money's In The List!!", then you
need to wake up!
Do I Need a List?
I have been asked this question time and time again and each time I answer it I
shout it out louder and louder…Simple Answer… Yes!
·
Builds loyalty and repeat business
·
Quickest and most direct method of communication
·
Immediate, repeatable and measurable results
·
Easy and not a lot of tech skills required
·
Helps turn leads into customers
·
Very affordable
·
Positions you as an expert
Elements of List Building
There are really only about 10 different elements to list building. Some of these
elements we have discussed in previous chapters and others we will go more into
depth as we get into other chapters yet to come such as getting targeted traffic
which will be revealed in the Next chapter of this book.
1. Identify your market.
2. Identify their problem.
3. Get Domain & Hosting.
4. Set up simple website.
5. Create free irresistible offer.
6. Set up follow-up message series. (Auto-responder)
7. Get targeted traffic.
8. Let them know how you can solve their problem.
9. Ask for the appropriate action.
10. Build relationships.
Is the size of my list Important?
YES and NO…
The answer really depends on how well you manage the size of the list you have.
What should you be looking for?
·
Quality- Very specific & targeted list of opt-ins with well-built relationship
between list owner and opt-in.
·
Quantity- Number of Qualified targeted opt-ins with well-built relationship
between list owner and opt-in.
Personally I am looking for both, and so should you!
When you are building a list it is all about quality and not quantity. Sure, you can
send out a newsletter every day, but soon people are simply going to begin deleting
your emails.
This is because they are being solicited every day and they get tired
of that very quickly. What you accomplish by doing this is you create a list that is
unresponsive and that is not how you are going to make any money. Plus, you will
eventually have a list with no emails on it!
The key is responsiveness. It is much better to have a list that has 2,000 responsive
customers than a list with 20,000 names and no responses. Once you begin build-
ing your list, you will
