Traffic Generation Strategies
Every Online Business Needs Traffic
Traffic is one of the things every online business needs to succeed. Without traffic
you literally can’t make any money online. There are many different ways to get
traffic to your website. The key thing to being successful with your traffic genera-
tion efforts is to be consistent and repeat the steps that are working for getting you
the traffic.
It is important to also note that just because you get traffic it doesn’t guarantee
sales. So you need to focus on the traffic that converts into sales. The goal of this
module will be to open your eyes to the many different ways you can get targeted
traffic that converts to your website.
Just remember that if you truly want to succeed at getting traffic you will need to
repeat these steps multiple times with your websites. You will learn several differ-
ent proven methods of traffic generation. The more effort you put into getting
traffic, the more traffic you will end up getting.
Google Analytics - Tracking Your Website Traffic
Before we jump into all of the different ways you can get traffic it is important that
you have method in place to track your website’s traffic. This helps you identify
where you should focus your efforts, and also gives you an idea of what keywords
people are finding you for.
One of the most popular ways to track all your website activity is to use Google
Analytics which is completely free for you. All you need is a free Google account
and you can sign up at the link below.
http://www.google.com/analytics/
Once you sign up you can put in your website and follow the on screen instructions
to begin tracking your website visitors. You will need to place a small line of code
in the HTML part of all of your websites or web pages in the footer so it tracks cor-
rectly. This process is very simple to do and you can use an HTML Editor like
Kompozer to put in this line of code.
Google Analytics will tell you how many visitors your website gets, how many
unique visits your site is receiving, what keywords they are finding you for, what
websites are sending you the most traffic, how long your visitors are staying on
your website and more. Knowing these things from the start will help you do better
at generating traffic.
For example you may find that EzineArticles.com is sending
you 330 visitors per month so that may indicate that you should focus more efforts
on creating articles on that site in particular that link into your main site.
Also, if you know how long your visitors are staying you can fix things with your
copy to get your traffic to convert better for you which leads to more profits.
You can also track website stats from your web hosting Cpanel using tools like
Webalizer and AWStats. You will have a Cpanel web host if you are using one of
the more common hosting companies like BlueHost or HostGator.
