Table of Contents Social Media Superstar.........................................................................4 Table of Contents................................................................................4 INTRODUCTION..................................................................................7 Chapter I: WHY BECOME A SOCIAL MEDIA SUPERSTAR?...........................9 Reach potential customers overseas....................................................9 Gain credibility in the modern society................................................10 Learn quickly what your customers are thinking..................................10 Run polls and surveys cheaply..........................................................11 Chapter II: THE FACEBOOK SUPERSTAR...............................................13 Getting Started With Facebook.........................................................13 Setting Up A Group Account.............................................................13 Promoting Your Facebook Page.........................................................15 Facebook Superstar Tip No.1: Use Facebook Ads................................16 Facebook Superstar Tip No. 2: Page Liking.........................................19 Facebook Superstar Tip No. 3: Forming Affiliates.................................19 Facebook Superstar Tip No. 4: Maximizing Use of SEO.........................21 How to make your Facebook Page SEO enhanced.............................22 Facebook Superstar Tip No. 5: Advertise............................................23 Facebook Superstar Tip No. 6: Use Facebook Buttons/Plugins................23 Like Button.................................................................................24 Send Button................................................................................26 Subscribe Button..........................................................................26 Facebook Superstar Tip No. 7: Boosting Your Posts..............................26 Pinned Post.................................................................................27 Starred Post................................................................................27 Chapter III: THE YOUTUBE SUPERSTAR................................................29 Making Your Videos More Visible.......................................................29 Add as many related tags as you can..............................................30 Linking Your Videos......................................................................31 Using An Effective Title.................................................................31 Importance of quality videos..........................................................32 Outsource the task.......................................................................32 Check the videos for errors before launching....................................33 Match the theme and atmosphere of your videos..............................33 High Res or Not?..........................................................................34 Adding Credibility To Your Youtube Page............................................34 Authentic page design..................................................................34 Use of company logo....................................................................35 Use of proper etiquette.................................................................35 Chapter IV: THE TWITTER SUPERSTAR.................................................36 Know who to follow.........................................................................36 Maintain a ratio of your followers and people you follow.......................36 Get subscription from famous Twitter users........................................37 Be active.......................................................................................37 Change your URL............................................................................38 Choose your page name and icon wisely............................................38 Chapter V: GOING PROFESSIONAL WITH LINKEDIN................................39 Disadvantages................................................................................39 Advantages....................................................................................39 Different Account Types...................................................................40 Job seekers....................................................................................40 Recruiters......................................................................................40 Sales Professionals..........................................................................40 Chapter VI: MORE TIPS FOR BETTER EXPERIENCE..................................41 DODGING THE NEGATIVES...............................................................41 INVITING MORE TRAFFIC.................................................................42 CUTTING THE COST........................................................................42 Resources........................................................................................44
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