Before Hitting Send is a practical how-to writing guide targeting the unique needs of real estate agents. It teaches the fundamentals of effective writing through examples and exercises from scenarios agents face daily. In addition to instruction chapters, the book includes writing samples that are also available electronically for download. The Instructor Resources include a PowerPoint presentation, chapter outlines, and a 50-question exam.
Introduction: Why You Need This Book
Part 1: Content, Structure, and Style
Chapter 1: Getting Started: What Do You Want to Say?
Chapter 2: What Tone Do You Want to Convey?
Chapter 3: Structuring a Message for Maximum Impact
Chapter 4: Use Transition Words to Signal Where Your Message Is Going
Chapter 5: Enhance Readability With a Visually Appealing Layout
Chapter 6: Be Specific and Precise in Your Writing
Chapter 7: Watch the Order of Your Words
Chapter 8: Use Your Verbs Wisely
Chapter 9: Get In, Get Out, Move On: Eliminate Unnecessary Words
Chapter 10: Shorter Sentences Are Better
Part 2: Techniques for Getting Heard: Power Language for Real Estate
Chapter 11: Power Writing for Real Estate
Chapter 12: Writing to Persuade
Chapter 13: Delivering Bad News Gracefully
Part 3: Grammar and Punctuation Basics
Chapter 14: Proper Word Usage and Three Simple Grammar Rules
Chapter 15: Proper Punctuation
Chapter 16: Take the Time to Get It Right: 12 Questions to Ask as Your Review and Revise
Chapter 17: A Message for Brokers: 10 Steps for Improving Your Agents’ Writing Skills
Appendix: Sample Emails
