This title is the first and only book aimed at home inspectors looking to market and grow their own businesses. Written by the Carson Dunlop team, you will learn how to target your market, sell your services, deal with customer service issues, and more.
Written by one of North America's leading home inspection firms, and based on the experiences of that company, this book will help both new and established inspectors focus on strategic business growth and marketing in a competitive profession.
You will find clear, logical advice that has been field-tested for success. Learning objectives, key terms, quizzes, and field exercises make this volume valuable for use in courses as well as for professional development. The CD-ROM packaged with the book contains sample marketing, sales, advertising, and public relations templates that inspectors can use to create their own materials.
CONTENTS
Basic Marketing Concepts · Developing Your Company Identity and Market Focus · Service Philosophy · Pricing Your Services · Marketing for Growth · Referral Network · Writing Your Market Plan · Handling Complaints · Market Directions · Advertising Through Marketing Materials · Advertising Strategies and Methods · People-Driven Public Relations · Media-Driven Public Relations · Event-Driven Public Relations · Fundamentals of Sales and Selling · Targeting Your Sales Efforts · Moving from Objections to Closing · Managing Customers and Building Relationships
