The Truth About List Building
The key thing I’d like you to take away from this e-book is the
value of mailing lists. This is what many new marketers and
entrepreneurs don’t understand when they’re building their
online businesses. That’s a fatal mistake. The single biggest
action that makes your online marketing—or any other online
business—explode is building and growing your mailing list!
For many, it takes years before they even begin to understand
the importance of building and growing a targeted list of
prospects. However, once they experience the dramatic impact
of having a pre-made customer base at their fingertips, they
never, ever look back. Here’s the Reality:
Let’s assume there are two types of people. Some work 24
hours a day around the clock in efforts to advertise their
business, generate buzz and interest, and effectively build
brand awareness; the others have focused on building targeted,
responsive mailing lists.
Which ones do you think are more successful in their business?
The ones who are working their butts off might be successful…
eventually. However, in the time that it takes you to accomplish
even 75% of what you’re doing the 24/7 way, your competition
—the ones who have focused on building mailing lists—can
simply spend ten minutes crafting a SINGLE email, pull the
trigger, and wipe out all of your efforts…instantly.
While you’re then left scrambling to put the pieces together and
begin your “manual†marketing strategy again, those with
targeted mailing lists simply rinse and repeat the process,
racing miles ahead, time and time again. They cover more
ground in less time, stake their claim in the most profitable
markets, and leave you scratching your head as to how the hell
they do it, and why you can’t even make it halfway to the finish
line.......................................................................................................................................
Table of Contents
THE TRUTH ABOUT LIST BUILDING 6
DANGLING A CARROT 9
BUILDING A HIGH-CONVERTING LANDING PAGE 17
CREATING A KILLER BACK-END SYSTEM 24
BUILDING YOUR MAILING LIST 29
FEEDER SITES 34
SOCIAL MARKETING 39
MONETIZING YOUR EMAIL LISTS 41
CREATING WINNING EMAIL CAMPAIGNS 43
Recommended Resources 47
