Press Release Power
Everyone has heard of press releases. However not many people
consider them for online exposure, traffic and for improving your
search ranking – maybe because the costs are too prohibitive or
because they don’t have ‘worthy’ news?
Many people think that a press release can only be written and
submitted by a PR professional.
In fact anyone can write a release for their business or website and
publish to get attention.
That’s not to say that this replaces the role of the PR consultant at
all. Where the professional really adds value is to get your business
in personal contact with the media. This can only be done
effectively with the consultant’s contacts in your specific business
area, but of course there is a price for that.
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I have written this with the smaller business in mind that doesn’t
necessarily have the wallet to fund large PR campaigns, but would
like to see the benefits of attention and improvements in traffic to
their business, that an online release provides.
