Over the next few days you will receive several lessons that will help you
learn the importance of online credibility and why it matters to your
business.
According to the dictionary the word "credibility" is defined as the quality
of being believable or worthy of trust. It refers to the objective and
subjective components of the believability of the source of a message.
These two basic components are trustworthiness and expertise:
- Trustworthiness is based more on subjective factors, but can include
objective measurements such as established reliability.
- Expertise can be similarly subjectively perceived, but also includes
relatively objective characteristics of the source or message. For
instance their credentials, certification or information quality.
When it comes to doing business online credibility is a very important
issue that must address. Are you trustworthy?
This is something all online entrepreneurs must ask themselves, because
it is what our potential customers are probably asking before they decide
to make a purchase from us.
So ask yourself this question right now "Do you appear trustworthy to your
prospective customers?"
