22 PAGES OF INTELLIGENT AFFILIATE CONVERSATION Terry: Hi, you’re listening to Terry Telford. We’ll start off with our legal disclaimer. All material is to be used for informational purposes only. We do not guarantee results. Any of the results that you achieve are based on your own personal basis. Today I’d like to introduce to you Ken McArthur, the owner of Affiliate Showcase and JV Alert. I won’t get into a whole lot of background… we’ll just jump right in. I’d like to first of all say thank you very much for being with us here today, Ken. Ken: It’s my pleasure. I always enjoy doing these kinds of things. Terry: And we enjoy listening, and sucking out as much information as we can. Let’s start out with your background. Before you got online, what were you doing? Ken: I’ve been in computers since the dark ages. That’s way back to punch cards; I’m sure you don’t remember what those things were like, but maybe there are some really old people listening right now who would remember things like that. I kind of came up through a wide range of careers. I have a poster up on my wall that shows a couple of things that I’ve done throughout the years. That includes being a policeman, to being a pet store owner, to a teacher, to a choir director, and that list goes on forever and ever. You don’t have to wake up one day and say, “I’m going to be an Internet marketing expert and this is my career,” because when I was born, there wasn’t such a thing. So, if you asked me what I was going to do when I grew up, I probably would have no idea. Terry: You’d probably want to be a policeman, a pet store owner, a choir director… Ken: Probably. I have been involved with computers, and I helped develop forecasting and logistical software for Pepsi and Coke. So, I’ve been working in the big corporate market, and I wanted to get out on my own. I really liked the whole aspect of owning my own business, the freedom, and the short commute, which right now it to walk down three flights of stairs to get to my basement. I was really cut out to do that I think. When the Internet started to develop, I was there. I watched all of the dotcom boom, and I’ve been able to sustain a profitable online company throughout all of that. Terry: Which is a huge achievement. Ken: It was interesting to see what things did survive. Terry: Yea, only the real companies are the ones that survived. Ken: That’s exactly right. Terry: So, it was a natural transition for you, since you were working with computers so much. You just had to integrate the Internet into your business life. Ken: Sure. I always enjoyed working with people, building relationships with people, and I think that’s what the Internet marketing business is all about: to build friendships with people online. Luckily, with the Internet, we can do that from many miles away. I can’t even remember the first time that you and I touched base, but it was all the way across the ocean. Just think of what we could have gone through had it been 100 years earlier or something like that.

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