BUYING TRIGGERS: 100 Mind-Altering Selling Tools
Overview
Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position. Your points could be your benefits, guarantees, testimonials, closing, opening, postscripts, and headline. Some other points would be features, case studies, customer lists, etc.
Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
The aforementioned is just the tip of the iceberg of what is coming from this amazing ebook. Check it out for yourself.
Good Luck!
