Introduction
You have probably been to several websites that have a box that ask you to enter your name
and email address. When you fill this box in, you’re adding your name and email to somebody’s
opt-in list. This is one of several ways to build your lists. These lists allow you to then market to
your past traffic through email marketing.
Now, if you think that there aren’t many people on email – thing again. Email marketing is one
of the most popular and effect ways to build a list and market to people. In fact, most people
have at the very least a free email that they check occasionally. There are even more people
who check their email at least every ten minutes. In fact, in this day and age, a person without
an email address is like a person who doesn't have a home.
Many people are also afraid of making people angry by sending them newsletters. They are
also afraid of being accused of sending spam. Well, this is where the “opt-in†part comes in.
You are asking people for permission to market to them by having them fill out the form. If they
know that they will be getting a monthly newsletter when they put in their information, then you
are free to market and email to them. Now, you do need to be sure to include an unsubscribe
option at the bottom of your newsletters in case people decide they don’t want to receive it
anymore.
The great thing about these lists is that you know these people are interested in what you have
to offer. They have been to your site, they have seen what you are all about and they have
signed up to receive more information and updates. By utilizing opt-in lists, you are opening
yourself up to a world of people who are potential customers and that is what it’s all about.
In this eBook, you will learn the various different ways that you can build your lists and what you
can do with them
