Introduction "Discover How To Harness The Power of Google+ To Build Your Authority, Community And Share Content..." If You're Not Using Google+ Then You're Missing Out On A Whole Lot of Free Traffic! From: [YOUR NAME] Date: Friday, April 19. "Not another social media site" you're probably thinking. Is Google+ here to stay or is it just a phase? Believe it or not, Google+ now outranks Twitter in terms of social media sites. It also has over 500 million members! What ever niche you're in, there's bound to be an audience out there who wants to hear from YOU. How would you like to tap into a crowd who are avid and engaging? You can, starting today! Unless you've been living under a rock for a while, you’ve probably at least heard of Google+. If you’re a small business owner, Google+ may seem like a large question mark for you. You may be wondering, “Why should I care about Google+?” You don’t know how to use it, you’re wondering if you should even attempt it, and the biggest question of all is, “Where in the world will I find time for another social network?” These are all important things to think about, and believe me, you’re not alone. This book is going to show you how to use Google+ to build your authority, increase your community, and share your content with the rest of the world. You can learn how to take advantage of all the features on Google+ and know how to make the many features work for you, but before you can even consider them properly, you need to know exactly what Google+ is. What is Google+? Google designed Google+ in an effort to make sharing on the web more like sharing in real life. Basically, the user experience on Google+ is similar to that of Facebook. The idea with Google+, however is to make it easier to share content with “Circles,” which are specific sets of people instead of just publishing content on your wall for everyone to see. It is important to remember that social media isn't about you; it's about everything around you. As you consider how your customers want to communicate with you, social media is something that can't be ignored. Users are always online researching for products, services, and brands. If you’re wondering why you should care about Google+, you should look at a few ways it can benefit you and your clients. • SEO benefits—Think of the millions of people who do Google searches every day. If you want to increase your Search Engine Optimization, SEO, you have to consider one thing—Google will always favor itself. When you share pages from your website on your Google+ page, you are helping your business rank higher in the Google Search Engine. It also increases your chance of actually having your target audience see you. In other words, it gets you “out there.” • Reaching influenced—Google+ is new, and that’s one of the great things about it. Since it is new, it allows you to take your time. You can learn all about it, figure out what you like about it, and grow slowly. Even though Google+ is new, there are already a lot of influenced on it. Since it’s in its early stages, you’ll have a smaller audience to reach out too, and you can begin to build relationships with these influenced at a pace where you can actually get to know them. • More efficient sharing—If your clients/prospective clients are using Google+, you’ll have the ability to target your content a way that is easy and efficient. It can be much more effective than other social networks. Using the “Circles” on Google+, you can place followers into categories. This is similar to email lists. You get to choose who your content goes to. By doing so, you can send your piece of content to your entire audience or specific circles of your choosing. You may want to send out one type of information to prospective clients, and another type to those who are already your clients. This avoids the wasted time of your clients reading material meant for those who don’t already know and trust you. They’ll appreciate not getting “junk” email from you. They’ll only get valuable information intended for them. This makes sharing on Google+ much more efficient and effective. Are you still wondering if you should attempt Google+? The answer is yes! Google+ shouldn't be your main focus just yet, because now it’s in its early phase. You should, however, take the time to experiment with it and see all the ways it can help you. If you jump on-board now, your business can grow has Google+ grows. If you feel like you’re trapped already in an unfamiliar swampland of social networks, you don’t have to dive right into Google+. No one will be judging you on how often you visit the site. Getting started will only take you a few minutes. You can make an alert in your calendar, once a week. Let it remind you to play around with Google+. Before long you’ll be remembering to go and post your newest blog or sale without the reminder. How you use Google+ will depend on what your goal are. When you first get started, you can post an article or two a week. After that, you’ll want to engage with others by clicking the “+1″ button. This is similar to the “like” button on Facebook. You can also engage by sharing other’s relevant posts and joining the conversation by commenting on updates you find interesting.

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