TABLE OF CONTENTS:
* Introduction to Google Adsense
* Creating Your First Money-Making Site: Step-by-Step
* Getting Approved by Adsense
* Acquainting Yourself with the Rules of Google Adsense
Program
* Which Ad Type to Choose: Text, Image or Link Units
* Getting Traffic to Your Site=>Step-by-Step
* Tracking Ad Performance Using Channels
* Choosing the Right Colors for Highest Conversion
* Split Testing Your ads
* Adsense and List Building - Should You Build a List Off An
Adsense Site?
* Conclusion
*****
1. Introduction to Google Adsense
Google Adsense is the easiest and simplest way to monetize
your website or blog. Many webmasters use Adsense for
content ad units and ad links to earn revenue.
You simply open a free Adsense Account, create ad units
and/or ad links and, using either the ad code Adsense
provides or one of the plugins available, install the ad units
onto your site. Two good plugins are "All In One Adsense &
YPN" and "Advertising Manager."
Google's robots (bots) will crawl your site to determine your
site's content and, almost immediately, deliver ad units that
are relevant to your sites content.The ads Google places on your website are those that are
created by the advertisers who belong to AdWords. They
must "pay per click" - in other words, whenever someone
clicks on one of their ads, Google charges them a set
amount of money.
Google keeps some of the money and passes some on to the
person whose website the ad was on. This is how you make
your money from Adsense.
The ad units you place on your site can be highly customized
and you can track the number of clicks and earnings easily
through your Adsense account.
There is even a filter option that allows you to exclude
advertisements from specific urls - such as a competitor or
an advertiser whose product isn't relevant to your website.
It's not hard to optimize your site so that you get a lot of
visitors who, in turn, will click through on your Adsense ads.
Some ways to do this are is to vary your traffic-getting
methods, but the most important thing is to populate your
site with HIGH QUALITY CONTENT which, as a result, will
give you higher quality advertisements which pay out more
when someone clicks on them.
In the Adsense Reports area, you can see the percentage of
people who have looked at the ad units on your site and
clicked through on them. This is called the "click through
rate" (CTR). You can also view your earnings for that day,
month, the proceeding month, or for all time. Several
custom reports are available for you to save or print out.
