In marketing circles, there is a great deal of talk about Facebook.
Facebook is a social networking site that came quietly into the Internet
scene in early 2004, when it was founded by Mark Zuckerberg. Mr.
Zuckerberg was still a student at Harvard University at that time, and
Facebook was geared towards college students only.
Within the Facebook interface, users are able to create their own profile,
complete with personal data, professional data, and a picture. They are
then able to add other users of Facebook to their circle of friends. They
can add people they know or request to add complete strangers,
therefore widening their network, or circle of friends.
Friends – or strangers soon to be friends – can be located with their
email address, by region or city, by profession, by their school, or
numerous other options. Once a person has joined your circle of friends,
you can interact with them by sending them messages or leaving notes
on their profile, which is essentially called ‘writing on one’s wall.
