Every internet marketer who sticks with it longer than a few months ends up with a general idea of what a “sales funnel” ought to look like. The trouble is… A. You often find out about sales funnels too far onwards into your marketing journey. The sales funnel you hastily create as a result ends up more as a “patch” or afterthought on your marketing strategies, instead of a vital component in your initial long-term plan. B. And this is the biggie - everyone tends to think in “Perfect Diagram” mode. You need to have that long-term marketing plan – so your sales funnel can play an important part towards bringing your goals to successful fruition. There are dozens of reports and posts out there, dealing with “making a long-term marketing plan”, so that’s not going to be our primary focus today, though we will cover the basics. Instead, we’re going to take a good look at every single funnel element, so your plan won’t have any invisible gaps – the sort that quickly cause problems like unnecessary leaks and bottlenecks. You need to know how to effectively use: · Squeeze pages · Entry points · Freebies · Low end offers · $1 offers · Upsells · Downsells · Cross sells · OTOs (one-time offers) · Repackaging · Repurposing · Recurring income products and services You’ll also need to know how to perform specific functions: · Incorporating affiliate products into your sales funnel · Leading the customer up through different price points · Collecting opt ins · Building buyers list and prospects list · Separating the two lists We’re going to cover those too – as well as intersperse them with 2 Sales Funnel Super Tips – and 12 Sales Funnel Mistakes – and more. But don’t worry: We’ll pare all this down to the absolute, essential “bare

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