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92 Pages
CONTENTS:
PART I: AN INTRODUCTION TO BLOGS AND BLOGGING 4
The New Media 4
What a Blog is (and is Not) 5
The Blog as a Business 6
The Components of a Blog Empire 8
PART II: BUILDING YOUR BLOG EMPIRE 11
Deciding What Type of Empire You ll Build 11
The Makings of Empire: Choosing Content That Provides Value 12
Construction: No one Need Blog Alone 15
Well, What Do You Know? 16
Develop a Blog Theme 20
Branding Developing a Name and Image That Will Stick With People 21
Need Brand Be Relevant to Content? 22
Branding Idea Generator 22
Earning and Protecting Your Reputation 24
Designing a Page That Complements Your Content 26
Artwork 28
Fonts and Colors 30
Using Your Links Wisely 30
Layout 31
Objects 32
Blog Entries 33
Insightful and Unique Content 34
Links and Commentary 34
Consistency35
Copyright 38
Are Images Necessary? 39
Hosting Images 41
Archives 43
Becoming a Relevant Portal 45
Blog Hosts 46
Free vs. Subscription 46
Generating Traffic 50
Traffic Exchanges 50
Blog Directories 54
Blog Rings 55
Link Exchanges 56
Visiting Other Blogs Meet the Competition 58
Traded Links a Valuable Asset 59
Search Engines and News Engines 60
Stepping Out: Blogging on Multiple Sites 61
Developing Content for Other Sites 62
Letting Others Put Your Name Out There 64
Keeping Readers With Expertise 65
Writing Unique and Valuable Content 65
Writing Timely Content 66
Comments and Input 66
Banning Readers 69
What About Free Speech? 70
XML and RSS Feeds 71
PART III: PROFITING FROM YOUR BLOG EMPIRE 74
Generating Profits 74
Google AdSense and Pay-Per-Click Programs 76
Selling Banners by the Impression 79
Swag, or Getting Your Customers to Advertise for You 81
Donations Ask and ye shall receive 82
Subscriptions and Special Insider Reports 83
The First Entry and Where it Leads 84
A must read read. Order your copy today.
