Let me take you back five years for a moment. While I was working on my online business with about 12 months of experience and one measly website under my belt‚ I discovered something that was so significant‚ from the day I found this (by accident might I add) I never did business in the same way again.
Because of this one simple fact‚ my profits immediately‚ and to this date have been multiplied by 10 times! All at a cost of oh.. lets see.. 60 seconds of my time per day. That's a pretty painless way to get yourself such a significant increase in the size of your monthly paycheck.
So how did it happen and what does it mean for your business? I'll tell you..
It all started back in 2000. I was running a single‚ modest membership site that cost $15 per month. I was doing ok I guess‚ and had a steady 100 or so members. Anyway‚ I woke up one morning and decided I want to travel a bit‚ see the family and not have to sit in this darn computer chair for hours on end (you know how it is with online business).
So I thought hey‚ I'm going to see if I can get enough cash for a laptop‚ I'm going to increase my price ten fold in an ethical manner just once‚ just for that night‚ so I did. On waking up the next morning I was hoping to open up my e-mails and see enough cash to buy myself a shiny new laptop.
Contents:
1. An Introduction
2. Goals Of This Section
3. Pricing Strategies; Getting Started
3b. The Bigger Picture
3c. Pricing With Regard To Competition
3d. Rule 1: Premium Products Sell At Premium Prices
3e. Rule 2: Wowing Through Price Is A Bad Move
3f. Don't Be Afraid
3g. Time Are Changing
3h. Increase Sales by Presenting Choices
3i. Rewards For Customers Equals More Cash For You
3j. Trials And Lead Generation
3k. Banning The Word Cheap
3l. Value Added
4. Summary
5. Goals Of This Section
6. Adding Value Explained
6a. Cut Off Dates
6b. Limited Numbers Done Right
6c. Standard Testimonials
6d. Testimonials But Better
6e. The Ultimate Testimonial
6f. The Standard Bonus
6g. Bonuses But Smarter
6h. Bonuses Done Right
6i. A Little Something Extra
7. Summary
