This E-Book is designed for people who want to start their own business. It describes all the important aspects to think about when beginning from scratch. This book is organized into chapters that cover the most important building blocks of any start up: Setting the Stage, Core Lessons, Marketing, Building a Team, Communication Matters, Strategic Thinking, and Exiting Your Business. The chapters themselves are composed of individual, discrete lessons that stand alone and can be read independent of the other parts of the chapter. Several of our favorite books follow this standalone format and we have followed that paradigm here. The compact size of each section is deliberate in that each is a distillation of one or two standalone concepts from our entrepreneurial experience. We believe that your ability to understand and remember these ideas is best supported by getting to the point quickly, and keeping the volume of text to a minimum. If you are a new or aspiring entrepreneur, we recommend reading the book from the beginning, and working your way through the chapters in order. If you are an experienced entrepreneur, this book can be read straight through or by sections in random order without loss of congruence.

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