256 Pages, Hardcover. A Witty and Surprising Report On Our Shopping Culture With humor, insight, anecdote, and lots of hard data, retail anthropologist Paco Underhill leads the reader through a journey into shopping heaven and hell. Why We Buy is a remarkably fresh guide, offering concrete and usable advice on how to adapt to the changing customer. And, it provides a charming, funny and sometimes disconcerting mirror of who we really are. The author and his company, Envirosell, are credited as being the founders of the science of shopping. For almost two decades, Underhill has been leading blue-chip clients into the retail trenches. Why We Buy explains why we do what we do, notice what we notice, ignore what we ignore and buy what we buy. For instance, why are men beginning to shop like women? Why will the Internet not replace the shopping mall? And, how have working women altered the way supermarkets are laid out? Learn the interesting and amusing answers to these questions and more, and change forever the way you look at stores and yourself. "Meet a man who probably knows more than you do about the urge to splurge" -- Dan Rather, CBS News's 48 Hours "The book is always eye-opening, sometimes chilling, often funny, and never dull." -- M.G. Lord, author of Forever Barbie "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "The Dalai Lama said, 'Shopping is the museum of the twentieth century.' Paco Underhill explains why. Brilliantly."

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