Aira offers a decent deal on its products; a 20g pack is priced for an affordable price for everyone, which claims to give fairness in just short period. The unique natural formula is absorbed into the skin easily and without any bleaching agents and no harmful chemicals helps prevent dark discoloration of skin. Aira Fairness Cream instantly gives a matte effect while brightening the skin. The skin feels stretchy if used on dry skin texture. Fades away dark spots and evens out the skin up to an extent and the cream has a slightly powdery consistency.