Table of Contents
A DIFFERENT ANGLE ON EBAY....................................................................................6
WHY EBAY?.................................................................................................................7
BEWARE OF THE RULES….............................................................................................8
UNDERSTANDING THE POWER OF NICHE MARKETING ON EBAY.........................9
WHAT’S YOUR NICHE?................................................................................................10
THE POWER OF THE EBAY ABOUT ME PAGE...........................................................13
STEP ONE – HOW TO GET PEOPLE TO VISIT YOUR ABOUT ME PAGE................14
USING YOUR ABOUT ME PAGE AS A REPORT IN ITSELF...................................15
STEP TWO – WRITE SOME REVIEWS AND GUIDES FOR EBAY SURFERS..........16
STEP THREE – LINKING TO YOUR OWN WEBSITE FROM YOUR ABOUT ME PAGE AND GETTING VISITORS TO CLICK ON THAT LINK...............................................17
USING EFFECTIVE COPYWRITING TECHNIQUES ON YOUR ABOUT ME PAGE18
THE POWER OF MARKETING CHEAP E-BOOKS ON EBAY......................................20
WHAT KIND OF E-BOOKS SHOULD YOU BE SELLING?.........................................21
SOURCING YOUR E-BOOKS.......................................................................................22
AUCTION OR BUY IT NOW?........................................................................................23
SENDING THE WINNING BUYER THEIR E-BOOK....................................................24
BONUSES AND FREEBIES...........................................................................................25
BEFORE YOU GO….......................................................................................................26
YOUR EMAIL SIGNATURE...........................................................................................27
4MAXIMISING THE MARKETING POTENTIAL OF YOUR E-BOOK CONTENT..........28
WHERE DO YOU GET STARTED?...............................................................................28
THE BENEFITS OF A HOW TO TITLE.........................................................................29
PLANNING AND FORMATTING YOUR E-BOOK.........................................................30
THE ADVANTAGES OF OFFERING RESALE RIGHTS TO YOUR BUYERS...............31
SOME POINTS TO BEAR IN MIND.............................................................................32
WHAT ELSE CAN YOU SELL ON EBAY IN ORDER TO BUILD THAT MAILING LIST?...............................................................................................35
ALWAYS START WITH YOUR NICHE.........................................................................36
SO WHAT EXACTLY IS CAMTASIA ANYWAY?..........................................................36
ARE TANGIBLE PRODUCTS OFF LIMITS FOR ATTRACTING NEW CUSTOMERS?37 3
THE MAIN BENEFIT OF SELLING TANGIBLE PRODUCTS ON EBAY......................38
HOW TO VIRTUALLY GUARANTEE YOUR INFORMATION WILL BE KEPT BY YOUR CUSTOMERS.................................................................................................................3
THE ATTRACTION OF PROMOTIONAL ITEMS..........................................................41
6 PROFIT OR LOSS? CHOOSING YOUR SELLING PRICES ON EBAY......................42
THE POWER OF THE NUMBER SEVEN.......................................................................42
SHOULD YOU BE TRYING TO COVER YOUR EBAY SELLING FEES?.....................43
BUDGET FOR SUCCESS..............................................................................................44
THE ISSUE OF SELLING PRICE AND VALUE............................................................45
PART ONE OF TEN?......................................................................................................46
WHAT ABOUT HIGHER PRICED PRODUCTS?...........................................................47
7 BUILDING A REGULAR PRESENCE ON EBAY...........................................................49
MAINTAIN YOUR PRESENCE AND CUT YOUR LISTINGS FEES.............................50
HOW DO YOU COMPETE WITH SELLERS WHO ARE ALREADY WELL ESTABLISHED?.............................................................................................................51
THINK ABOUT TRAFFIC COMING IN…......................................................................53
AND FINALLY – THINK OF A SPIDER’S WEB...........................................................54
CREATING A DESIRABLE FREE NEWSLETTER TO SNAG MORE PAYING CUSTOMERS...............................................................55
DON’T CONFUSE FREE WITH HAVING NO VALUE..................................................56
TOO MUCH TO HANDLE?............................................................................................56
HOW CAN A FREE NEWSLETTER FIND YOU PAYING CUSTOMERS?....................57
AN EMAIL NEWSLETTER – ON PAPER.......................................................................58
WHAT KIND OF FORMAT SHOULD YOU FOLLOW?.................................................58
AROUSING THE READER’S INTEREST......................................................................60
PASS IT ON...............................................................................................................61
IN CONCLUSION..........................................................................................................62
9 THE IMPORTANCE OF HAVING A SALES STRATEGY..............................................63
WHAT ARE YOUR GOALS?..........................................................................................63
USE EBAY AS A HUB....................................................................................................64
A KEY PART OF YOUR STRATEGY – MAKING YOU AND YOUR WEBSITE EASILY ACCESSIBLE IN A CUNNING WAY.............................................................................65
BE PREPARED............................................................................................................66
A WORD ABOUT COSTS..............................................................................................67
ACHIEVING MORE IN LESS TIME..............................................................................67 4
TRYING DIFFERENT TACTICS WHEN YOU ARE LISTING ITEMS ON EBAY.........68
THE IMPORTANCE OF REGULAR ACTIVITY ON EBAY.............................................69
10 TESTING, TESTING, TESTING…..............................................................................71
DON’T GO IT ALONE....................................................................................................71
WHAT COLORS SHOULD YOU BE USING?...............................................................72
DON’T JUST EXPERIMENT WITH WORDS – EXPERIMENT WITH PICTURES AS WELL....................................................................................................................73
MAKE GOOD USE OF THE STATS THAT COME WITH YOUR EBAY STORE..........73
TESTING DIFFERENT KEYWORDS IN YOUR AUCTIONS........................................74
REGULAR ACTIVITY EQUALS BETTER RESULTS.....................................................74
ANALYSING TRENDS OVER TIME..............................................................................75
TO CONCLUDE..............................................................................................................76
Internet marketing resources...........................................................................................78
83 PAGES OF POWERFUL LESSONS ON ATTACKING THE LARGEST GIANT IN THE INDUSTRY!
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