Leave Your Competition In The Dust
Get the Secret To Killer Cover Letterâ€Ÿs That Get You The Job
A Brief Word
Thank you for purchasing your copy of â€œYouâ€Ÿre Hired!â€ and for investing your time. Get excited because youâ€Ÿre about to learn the insider tips and tricks for making your cover letter jump off the pile and attract the eyeballs of your prospective employer.
Feel free to print off the pages of this book should you wish to read it in comfort but donâ€Ÿt forget to keep a pen handy because this isnâ€Ÿt some passive little book designed as nothing more than a good read, this is an interactive book thatâ€Ÿs going to get you thinking about yourself, your skills your experience to use everything to your advantage so that you will outwit, outsmart and ultimately outplay your competition. I know it sounds like a bad episode of Survivor but thatâ€Ÿs whatâ€Ÿs really at stake here, itâ€Ÿs a matter of who dares, wins.
Because job hunting can be a stressful time in your life, especially in light of the recent economic downturn which people may find themselves in. Your company may have just recently downsized, restructured, reshuffled, merged or closed its doors. No matter the situation you may have just lost your job. All I can say during this challenging time is to keep hope, keep your head up and keep going because you WILL get another job. Also know that even in some of the most distressing and testing times in our lives they can also be the most invigorating, enlightening and rewarding moments which will draw out all of the resources deep within you never knew you had.
In the coming chapters weâ€Ÿre going to be drawing a lot of similarities between sales and marketing and constructing a new, improved cover making it better than it was before and if youâ€Ÿve never created one before thatâ€Ÿs ok too because what youâ€Ÿll gather from the pages to come wonâ€Ÿt just give you an edge but will have you head and shoulders above the rest.
So get excited, see it as a positive and go out there and conquer.
One more point, youâ€Ÿll notice that in the coming chapters weâ€Ÿre going to be drawing a lot of similarities between sales and marketing and cover letters.
If youâ€Ÿre wondering what sales and marketing, movies and advertisements have to do with cover letters, all I can say isâ€¦everything! the only difference is that the asset, the commodity, the product is YOU! Peeling back the layers, everything in one form or another is marketed in some way. Once you realize this, you can have fun with it and play with the rules a little, be different and to think outside the box.
A quick note about the cover letter
Just like we each have 168 hours a week to either use playing video games or to make billions of dollars, we each have a blank, A4 sized piece of paper to work with. What you fill it with is up to you, and what you fill it with will determine whether you get the interview or not. I want to highlight that we all begin at the same starting point where we end up is determined by how best we use the resources and time given us, how we market ourselves in the best way possible and with the information youâ€Ÿre about to devour, will give you that competitive edge over your competition.
So if prior to this your cover letters were a little weak and limp thatâ€Ÿs all about to change today. Youâ€Ÿre going to write cover letters that command attention and respect and will ultimately get you the jobs youâ€Ÿve always been missing out on, that is until now.
I hope you find this to be an entertaining journey, now letâ€Ÿs get started.
Itâ€Ÿs true what they say, that most people spend so much time actually doing their job, bettering themselves, advancing and progressing, rising through the corporate ranks than to worry about how to best market themselves. In fact, thatâ€Ÿs the last thing on your mind.
You were too busy working it never crossed your mind what you would do if it all disappeared. While you worked so hard for today you barely spared a thought for tomorrow until you find yourself jobless, the reality hits you like a ton of bricks and youâ€Ÿre left re-evaluating your life and where to go to from here.
It can be frightening to find yourself in the position where you have to start over again from scratch and itâ€Ÿs not until this point that you truly realize that no job is safe, no matter how long youâ€Ÿve worked there, how much of your life you sacrificed for the company at your familyâ€Ÿs expense or how loyal you were. It wasnâ€Ÿt personal, just business.
You need to realize that your job was a part of your life but it wasnâ€Ÿt what defined you. Itâ€Ÿs what you did, not who you were. Itâ€Ÿs difficult to separate the two when it first happens but itâ€Ÿs important to know the difference. You can find another job, you will work again and youâ€Ÿll develop new skills or further grow your current skill set. When tragic things happen in life we can choose how to react to them. It can be a defining event for our own personal growth and help to bring out our best qualities, more than any job could ever do.
So leave the fear of the unknown behind and embrace the mystery of whatâ€Ÿs to come next.
Then there are those of you who just want a change of scenery, you want the new job, the new challenge to further stretch your career muscles, youâ€Ÿre going to gain so much from this.
All those months and years of accumulating knowledge and experience can be a little daunting to condense it all down to just one page.
How do you know what to put in and what to leave out? Donâ€Ÿt worry about the details right for the time being, weâ€Ÿll get there soon enough. For the moment weâ€Ÿre going to talk about what a cover letter is, why itâ€Ÿs so important and why you absolutely need one.
So, for everyone wanting to get that job, here we go.
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Reviewed March 8, 2013
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