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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micro-markets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Just as gonzo journalism rose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call fro a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives.
"Gonzo Marketing" is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests". It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity.
Irreverent, penetrating, profoundly simple, and on-the-money, "Gonzo Marketing" is the raucous wake-up call that no one interested in any aspect of 21st Century business - from the trading floor right up to the boardroom - can afford to ignore.
You can receive a refund for your purchase within 30 days from the date of purchase. Physical products must be returned within 30 days from the date of purchase for a refund of your purchase amount, minus a 15% restocking fee. Shipping costs cannot be refunded. To receive a refund on a return, please adhere to the following:
* All returns must be returned in a salable condition in order to receive a refund.
* Opened consumable products or damaged products cannot be refunded.
* Items received after the 30-day money-back guarantee are NON-refundable.
* A 15% restocking fee applies to all returns. This fee is calculated on the cost of the product(s) only.
* All returns of phyical products must be received at TripleClicks at the address below on or before the 30-day, money-back guarantee expires.
c/o: Returns Department
8251 Northwoods Drive, Suite 200
Lincoln, NE 68505
* All return requests for digital products must be submitted as a ticket to our Support Desk on or before the 30-day, money-back guarantee expires.
Damaged Shipments: Although every effort is made to safely secure and ship all packages, sometimes merchandise can be damaged during the shipping process. Merchandise damaged during shipping should be reported to TripleClicks.com Support Desk as soon as possible. You can access our TC Support Desk here:
Returns: Merchandise must be returned in saleable condition in order to receive credit. A 25% restocking fee will be applied to unauthorized returns. Product returns cannot be accepted after 30 days.
Back Orders: Every item carried is regularly in stock. Although every attempt is made to maintain inventory of each product offered, occasionally certain products may run out. In this event, the customer will be given an estimated time of availability and the choice of canceling the out-of-stock items, holding off shipment of the entire order until the product is available, or receiving a partial shipment of the in-stock items first, and the out-of-stock items when they are available. No additional shipping charges will be incurred by the customer for these partial shipments.
Refunds for Credit Card Purchases: If the product(s) were originally purchased with a credit card, a refund will be issued to the same credit card, less the 15% restocking fee and shipping and handling, within 30 days of the date of return.
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For SFI Affiliates: In the case of refunds or returns, any advancements from the SFI compensation plan, bonuses, or awards received by an SFI Affiliate as a result of these purchases will be reversed and the amount(s) deducted from any refund. SFI may also charge back to an affiliates' upline any commissions, rebates, bonuses, or awards received or paid on product(s) refunded or returned by the affiliate.