LEVERAGING CLICKBANK FOR PROFITS - HOW TO LEVERAGE THE CLICKBANK POWERHOUSE RESOURCES FOR MAXIMUM TRAFFIC, SALES & AFFILIATES!
AFFILIATE PROGRAMS AND YOUR WEBSITE
I remember TV ads when I was a kid – back then they
seemed funny, sophisticated and cute. Now looking back at
those same advertisements I find myself laughing at how
improbable it is that they would have reached enough people
to have been worth the cost and effort – the difference is that
times change and with them the way people need to be
For a while in the 80’s the radio was the biggest
method of reaching the masses and disco and rock and roll
was king again – then tastes and technology became to
change again as cell phones and handheld computers grew in
popularity and internet access, once just a text-based
network created as an emergency communications system
flourished in so many homes that it became as popular as
cable TV and in some cases has even replaced phone service!
In this day and age the biggest problem most advertisers
have is finding a way to reach the right people with that
carefully targeted advertisement so that it will do the most
And that is where so many of the new advertising schemes
and techniques began – first with mass email and postal
blitzes which were considered effective if they had a 1%
return, and then as the web grew and people became more
sophisticated online banner ads and sales. The latest in this
emerging trend of internet-based advertising and ecommerce
is the booming and still growing affiliate or associate
programs which you are certain to have heard about in one
form or another.
Most people have heard of an affiliate program even if they
don’t know exactly what they are or how they work – these
new ‘holy grails’ of modern marketing are touted as providing
the ability to earn income 24-hours a day without doing
anything – just add some magic code to your existing
website, and viola!
The claims go on and on about what affiliate programs can do for
you and about how easy they are to implement - but how many people really understand
the new Shangri-La of modern ecommerce, and just what
exactly is an ‘affiliate program’ anyway? Until you understand
at least this much getting involved in one may not only not
earn you untold riches as you doubtless dream, but could
even cause you headaches, confusion and in rare cases even
cost you both in time and money. So sit right back as we ‘tell
a tale’ and learn first the basics, and then more about one
particular affiliate program and how to use it to successfully
cash in on the emerging market.
Affiliates: What they are
The term “Affiliate Program” (also called an “Associate”
program at times) refers to the numerous ways you can earn
money either through marketing and advertising a merchant’s
product or from actual sales of their products on your web
site. Basically you are selling other company’s goods or
services for them and in return they are cutting you in for a
percentage or a flat rate of the sale.
Much less intrusive and annoying then the old bulk email
craze of the late 90’s this method of reaching the public has
the unique benefit of utilizing existing web pages and traffic
to push the products and or services that the affiliate needs
to present to the masses, and as such revenues that would in
the past have gone into the pockets of large research and
advertising firms are instead being shared with the hardy web
site owner who is willing to put that splash screen or link on
If nothing else the lessons learned in the kickback
against pop-up advertisements and bulk emailers show that
there are limits to what people will stand for when it comes to
invasive advertising – unless the product being advertised is
something that they really want to see! That is why targeting
is so important, and why affiliate programs can be so
As with any good idea however there are caveats and
exceptions – most often greedy web site owners will place too
many non-related or untargeted advertisements on their page
in hopes of gaining great amounts of money, only to find that
just like bulk emailers of the past they have killed the
proverbial golden goose! The best affiliate program in the
world can’t make money for the web page designer who
doesn’t put a little thought into which products or services he
presents and how he presents them.
You can in effect think of affiliate programs as the ‘vending
machines of the 2000’s’ because that is how they work – all
the work and stocking is handled by the people who ‘own’ the
machines, you only supply a little oversight and a place to
store the equipment.
In exchange for allowing the machines
(or in this case the code) to be stored on your property you
are given a cut of any profits that are generated, as stipulated
by whatever contract you agree to. Since most affiliate sites
work by posting links to the merchants site or ‘backend’
methods to identify where the link came from has to be
incorporated into the link so that commissions will be tracked
and given to the site from which the customer followed the
In any affiliate program there will be at least three parties:
the customer, the affiliate site (you or your web site) and the
merchant. In some cases an affiliate ‘broker’ may interface
between you and the merchant, handling the code generation
and redirects or providing the backend for the actual
merchant and in some cases taking a lion’s share of any funds
paid by the merchant for the service.
marketing strategy was started in the late 90’s by Amazon
founder and CEO Jeff Bezos in an attempt to link book sales
from web sites tailored to specific fan groups to available
merchants on Amazon.com and was so successful that it now
boasts more then half a million affiliate sites, many of which
are not commercial sites in themselves but cater to a specific
market or user group that see the affiliate service as a service
of the web site itself and not a marketing tool.
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