Business Building Basics - How To Build A Super Successful Internet Business One Step At A Time!
Business
Building Basics
How To Build A Super Successful Internet
Business One Step At A Time
Love What You Do And You’ll Never Work Another Day In Your Life
Terry:
Hi! You’re listening to Terry Telford from thebusinessprofessional.com,
and today we’re very fortunate to have Mike Filsaime with us. Mike’s
been online basically since 2002, and he really knows how to build and
run a profitable online business.
Today, Mike’s going to take us on a step-by-step tour of the business
building basics, starting off with the development stage and the
concept of how you come up with an idea to go ahead with, right up to
the marketing side of things. Before we begin though, I’d like to say
thanks very much for taking the time to be with us today, Mike.
Mike:
Terry, it’s a pleasure to be here. Thank you very much.
Terry:
Thank you. Maybe we can start off, Mike, and you can tell us a little
bit about your background and how you ended up getting where you
are today.
Mike:
Okay sure. What happened was, back in 2002, I was the sales
manager for a Toyota dealership – we were a large volume Toyota
dealership – and I was doing a lot of training for the organization. At
that time, I was doing some surfing on the Internet trying to find some
free resources that I could put together, print out, and make a manual
for the training classes that we were going to be holding for the
students.
I was working on this for about three weeks, and everyday, with all
the spam you get, whether it’s “You won the lottery,†or porn, or the
secrets to wealth, or whatever, I just kept seeing the same thing come
to my inbox at MSN. It kept saying “The secrets to online profits†and
I’d delete it and the next day it’d be there again and I’d delete it and
the next day it’d be there again and I’d delete it.
One day I looked at it, and there was a little image in there of a guy
with his hands in the air. I still remember it today because I copied
the image and used it when I tried to get online. I clicked on it, and it
went to a sales page, and it turns out it was Frank Kern’s, “Instant
Internet Empire†which was very successful back then, but then it had
a little problem, we won’t go there. But, just to let you know the
effect that it has on a non-Internet marketer when we see a sales
letter like that, I actually printed it.
Love What You Do And You’ll Never Work Another Day In Your Life
You know, we see these things all the time that say, “Print this pageâ€
and we never print these sales letters anymore. But at that time I
actually printed it, and I don’t know, maybe it was about 14 pages,
and I sat on the floor and I read it and it said, “You can have your own
website #1, you can have your own website #2, your own website #3,
and then you get your very own copy of this site, and you can keep all
the profits and all the videos to show you how.
I remember being so excited that I got up and said, “This is my chance
to finally make it.†I’ve always been that type of entrepreneur that
always saw a little bit of opportunity, even when I knew it was too
good to be true, and I wasn’t afraid to try it.
I ordered it, and continued working at the car dealership. For the first
four or five months online, being a real newbie, didn’t know how to get
traffic into my site, joined all the different traffic exchanges and stuff
like that.
One day it hit me. One day I went to the site called
autoresponseplus.com. And I have heard of these things called
autoresponders, but I didn’t really know what they were, I thought
they had something to do with, someone clicks a link on your website
and you get an e-mail. I didn’t really fully understand how it worked
and I thought it was just about sending out automated e-mail series.
I studied that page and there was something on the page that said,
“The average person comes to your website 4 to 5 times before they
buy, so you need to concentrate on capturing their e-mail and not
making the sale.†That was probably in… I started online in around
October of 2002, and I would say that was sometime in January or
February when I stumbled across Auto Response Plus.
When I installed that, that’s when everything started to change for
me, and I realized that I needed to be in the business of list building.
So, my background was in the car business, and I just stumbled, by
accident, onto Internet marketing, about two and a half years ago.
Terry:
Excellent. So what was your first business then? It was Instant
Internet Empires?
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