Terry:
Hi there. This is Terry Telford from TheBusinessProfessional.com, and
today we are extremely fortunate to have Phil Chapman, who is a
Google AdWords expert, on the line with us. Phil actually hails from
the executive offline world, and he’s experienced quite a remarkable
success offline. He has basically taken his offline success and
duplicated it online.
One of the most successful products that Phil has is, How to Succeed
with Google AdWords. It’s an eBook that Phil has put together on his
research and his practical experience. We’re going to discuss the book
a little bit, and pick Phil’s brain about Google AdWords and find out
exactly how you can use them to maximize the traffic you’re going to
be getting to your website.
I’d like to first off say thank you very much for being here with us
today, Phil.
Phil:
It’s my pleasure. Thanks for inviting me, Terry.
Terry:
Thanks so much. Just to get a little bit more acquainted with you,
Phil, maybe you can tell us a little bit about your background and how
you ended up where you are now.
Phil:
Sure. My background is in management, both in marketing and in
retail. I predominantly worked for two major companies in the U.K.
One was a Home Base, which is DIY chain with about 230 stores
nationwide, and one was a food retailer with about 440 supermarkets
around the U.K., which retailed around 8 billion pounds, which is about
14 billion dollars. I was responsible for some fairly large projects in
these companies. In the year 2000, we had a computer meltdown
project. Most recently, one was whose target was to save 100 million
pounds a year by simplifying operations in the supermarkets.
Following some major board changes in the year 2000, the project I
was working on was going to be changed so drastically I hardly
recognized it myself. One of the options that I had was to take a
pretty generous severance package, which I took and set up a
business of my own.
READ HOW TO SET UP YOUR BUSINESS USING GOOGLE ADWORDS ONLY $19.95
