The purpose of this guide is to teach you how to write an article, one that will get your reader to click on the link in the Author’s Resource Box so your reader’s will visit your website. I am assuming if you are reading this guide that you have never written an article before, or that you haven’t written many articles. Or, perhaps you have written a few articles but want to know how to write a better article, the type of article that will (1) get published, (2) get read and (3) get readers to visit your website. This guide also assumes you have already completed niche research and keyword research on the subject you plan to write about. Now, why would you want to write articles? Because you need to boost traffic to your website, and article writing is a great tool for doing that. Article marketing often provides many small business owners with a free form of marketing and advertising. Often new businesses on the web may garner just a handful or a few dozen visitors each week. You may have a few hundred visitors coming to your website if you have established your business. Think about how much more business you could be doing if you had a few thousand visitors coming to your site each week. Is it possible? It is, if you create great articles that get your name out there and links to your website. Articles can become a traffic magnet when written well. They can generate tons of targeted traffic. And, you don’t have to spend a lot of time writing articles once you get the hang of it. In fact you can probably spend just one to two hours a week working on your articles once you get the hang of it. That’s not very much time at all. So, how do you get started? Simply follow the steps outlined in this guide. You need a computer and a few hours and you will be well on your way to creating perfect articles. Here is quick summary of what we’ll be talking about in this guide. • How to create great titles and headlines for your articles, so you attract the right types of visitors and you reel them in. • How to create a solid structure for your articles so they read like professional articles. • How to format articles so they are easy-to-read and flow well on the page. • How to create many different kinds of articles including review articles and list articles. • How to create SEO articles and where to place keywords in your article to get the most bang. • How to write in a conversational style so you keep your visitors interested in what you have to say. Are you ready to start learning more? Then let’s begin! The title of your article is the most important part of your article. If the rest of your article is only ok, but the title of your article is great, then there is a pretty good chance most people will read your article. The good news is you will create a great article AND a great title using this guide. A great title, however, is critical because it will get your article published and entice people to read your article. An attractive title sells your article and your website. It tells people you know what you know. It conveys expertise. You Can Sell And Promote With A Great Title The title is also known as the “headline,” although you may have many separate “headlines” or sub-headlines throughout your article. This part of your article is the main piece or the feature of your article because it is what you hope will draw people in, like a worm on a fishing pole. Now, let’s pause for a minute to think about why it is so important to have a great title. Think about all of the articles you pass by in the grocery store when you go to the checkout line and see the magazines piled up at the counter. Which articles are you most likely to read? The ones with the most dynamic titles, because you are short on time, right? It’s not like you are going to be in the checkout line at the grocery store very long. The same is true of your visitors online. They are not going to hang around that web page very long. So, they are going to look for articles that have the most interesting titles and headlines. They look for the ones that are concise and attention-grabbing. If your headline is not good, then why would the reader pursue what it is you have to say? That said, your title must also be accurate. You can’t just paste some flashy headline about anything on your article and hope for the best. If you talk about the 10 Greatest Tips ForMaking Money, then your article should cover making money, not how to raise goldfish. If you don’t offer what you say you will, you won’t get anywhere. Your Title Should Define Your Article Your title should be the start and end point of your article, defining where your article will start and end. Your reader should have a sense of what they will get from your article after reading it. This may sound like a lot of work, and on the surface it is. But it shouldn’t cause you a lot of grief. You shouldn’t spend hours sweating it out trying to come up with great titles. That doesn’t mean you won’t at first. Many people get stuck on the headline. They waste hours and hours trying to come up with a good headline. Most of the time the two major problems people have with their headlines are: 􀂃 Their headlines or titles are too long. 􀂃 Their subjects are too broad. The title of your article should read like a HEADLINE. You don’t want it to be too short or too long. You want it to be exactly right. How great your headline is determines whether your reader continues to read your article, so you want it to be great. You don’t want it to read like an epic novel. Think about the headlines and titles you read in the newspaper. In fact, it may help for you to get out a favorite magazine or newspaper and look at the headlines and titles. What do you see? The length of many of these is often short and concise. There is no one precise definition of the “correct” length, but a good length is one that conveys a message, draws the reader in and moves them along without putting them to sleep. Here are some tips for writing a title that is not too long or short: 􀂾 Keep your message to the point. 􀂾 Avoid being too clever or cute. You don’t want your message to be subtle. Your reader doesn’t have time to figure out riddles or word rhymes. Just tell them exactly what you plan to give them. 􀂾 Tell your reader how they will benefit by reading your article. 􀂾 Tell your reader what you plan to give them. Shout it out, don’t make the reader search for this information. Don’t bury it in the third paragraph down on the page. Your reader won’t take the time to get this far. 􀂾 Make sure your title reads like a press release or something worthy of the six o’clock news. People want specifics. Don’t try to write on a broad topic. Narrow it down to one specific part of that broad topic. Keep things precise and exact. Here are some examples of good titles: 􀂃 “German Scientist Discovers The Cure For Cancer In Your Cupboard” 􀂃 “Unemployed Carpenter Discovers How To Make $3,000 A Month Selling Paper Clips” 􀂃 “Learn How You Can Turn Your Paper Plates Into Fast Cash” 􀂃 “Make $500 A Week Shredding Paper In Your Spare Time” 􀂃 5 Ways to Make $100 Today These titles are all simple and to the point, and likely to capture someone’s interest. They tell the reader what they will get or how they will benefit, or they inspire mystery, intrigue or interest. They are headlines. Now, something else that will improve your titles and your articles are keywords. Later in this guide we will learn more about selecting keywords and creating search engine optimized (also called SEO) articles. This will be an invaluable section because it will teach you how to improve your page rank in major search engines like Google and MSN. If you want visitors to find you then you have to create articles that are SEO. Grab Your Copy For Only… $29.95 I know you will get something from this well written eBook! Remember: Anything that MAKES you money is certainly WORTH the money you spend to obtain it!

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