Contact VILLAGESHOPPER - DONALD J THORN

Facebook Social Ads Exposed

Table Of Contents
........................................................................................................................... 3
Section I: Facebook Social Ads Exposed ....................................................................................... 4
How Facebook Social Ads Work ................................................................................................ 4
A Case Study: Zynga’s “Farmville” ...................................................................................... 6
The Importance of Planning… and Facebook Users .............................................................. 9
Section II: Getting Down to Business ........................................................................................... 11
The Facebook Platform ............................................................................................................. 11
Facebook Ad Creation – The Process ....................................................................................... 13
What’s the Deal with Facebook Beacon? ................................................................................. 18
Facebook Fans .......................................................................................................................... 19
Do Keywords Still Matter? ....................................................................................................... 19
What Type of Events or Items Can I Advertise? ...................................................................... 21
Should Facebook Ads Replace Google AdWords? .................................................................. 23
Section III: Maximizing your Facebook Exposure ...................................................................... 24
Sweepstakes and Contests......................................................................................................... 24
Facebook Social Ad Branding .................................................................................................. 25
Facebook Marketing Solutions ................................................................................................. 26
Facebook Fan Pages .................................................................................................................. 27
7 Tips for Making the Most of your Facebook Fan Page: .................................................... 28
Facebook Groups ...................................................................................................................... 30
Section IV: The Down Side of Facebook Ads .............................................................................. 32
9 Facebook Ad Mistakes ........................................................................................................... 34
The Privacy Issue ...................................................................................................................... 36
Facebook Social Ads Exposed

Section I: Facebook Social Ads Exposed

Facebook Social Ads work virally, but rather than being spread in a random
fashion, they are placed on Facebook members’ pages, based on their profile
data – which can make them a powerful sales aid for marketers – especially
in this current decade, where mobile devices are now replacing personal
computers at the rate of 4 – 1.

However, like any data system spread via the net, there are rules,
restrictions and random factors that can greatly inhibit or enhance their
success. In this Special Report, we will explore the ins – and outs – of
Facebook Social Ads.

What this Report is Not…

It is not a complete guide to Facebook Ad Creation. Instead, it focuses more
on the nuances you will not pick up from Facebook’s easy “Advertising
Creation” walk-through… and drawbacks to watch out for.

How Facebook Social Ads Work

Marion loves horseback riding, and publicly says so in her Facebook profile.
A successful Equestrian Center wants to promote its children’s summer
camp, so it purchases a Facebook Ad.

Facebook Social Ads Exposed

Facebook uses Insight, a powerful demographics tool, to place the Ad via a
feed on Marion’s profile, after extracting the information that she has 3
children, is passionate about all things equestrian and lives within a close
geographical radius of the Equestrian Center, so is a likely candidate to view
the ad.

Since it’s her passion, Marion always pays attention whenever there’s a
picture of a horse in an ad – and she also notices the Equestrian Center
provides riding for those with Special Needs (a cause dear to her heart) so
she clicks the “Like This” button and views the Ad.

Facebook then finds more ads using this specialized search data – voluntarily
provided by Marion – to place other equestrian offerings in her Ad feed. (It
also adds special needs-related ads, since this was one of the keywords the
ad used.)

But there’s more: Marion has 97 friends on Facebook. 23 of these friends
are also connected to her via equestrian activities. They read that Marion
“likes” our mythical Equestrian Center and has become its Facebook Fan.
Trusting her judgment and recommendation, they click on the link…

You can see instantly by this example that the combination of becoming a
fan and having ads served by profile-targeted feed considerably increases
your chances, as an Advertiser, of having your ads read by the right people.

Facebook Social Ads Exposed

Furthermore, assuming that a percentage of Marion’s 23 equestrian friends
do read the geo-targeted1 Ad, 8 of them not only send their children to the
summer camp but 18 (each of whom has anywhere from 9-30 equestrian
friends) also select “become a fan”. Even with this hypothetical example,
you can instantly see the potential for our mythical but well-marketed
equestrian center to spread virally… all within a highly focused group more
likely to buy.
Before you know it, our mythical equestrian center has a real following.

Grab Your Copy For Only . . . $19.95 I know you will get something from this well written eBook!
Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can
MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE!

There haven't been any reviews for FACEBOOK SOCIAL ADS EXPOSED - Facebook Social Ads work virally, but spread on Facebook member pages yet.

535 VP (VersaPoints) Commission Volume (CV): $7.13 Direct Commission (DC): $3.21 TC Executive Pool (EP): $2.85 Co-Sponsor Comm (CSC) $1.07 SO = If part of a Standing Order

• To promote this item, refer prospective customers to:
http://www.tripleclicks.com//detail.php?item=53401

• To promote ALL of this ECA's listings, refer customers to:
http://villageshopper.tripleclicks.com/

• To promote ALL listings assigned to the Digital Downloads department, refer customers to:
http://www.tripleclicks.com//search/dept/363

You have 0 VersaPoints so far this month. Earn 535.00 more VP with a purchase of this product or with a sale to a personally referred TripleClicks member. A sale will also earn you a $3.21 Direct Commission.

AFFILIATE TIPS:

• The more VP you earn each month, the higher your SFI commissions can go. See the Benefits Chart at the SFI Affiliate Center for complete details.

• Share information about this product via Facebook, Twitter, Pinterest, e-mail, and other social networking sites. Just click the "SHARE IT!" button above.

• For a personalized, print-ready QR Code Flyer for this product, click HERE.

• You can also include this product within a shared, saved search promotion link to share in e-mails, business blogs, and your personal and business Websites. Simply search for a group of products to promote, using any or all filters and sorts you want. Then click the "SHARE THESE RESULTS" button on the right side of the page above the filters to generate a unique, short (tcgo.info) URL. Use this URL to promote this group of products. NOTE: Embed a saved search within a QR Code flyer for more flexibility!

• For beginner, intermediate, and advanced methods, strategies, and aids designed to help you generate TripleClicks sales, click HERE.