"Adwords provides one of the quickest routes to ridiculous success in marketing. You have to know how to get your clicks very cheaply, how to target winning keywords and how to ensure you make a decent return on your investment. When you can do this, you can simply turn-up the volume! Buy more clicks and generate more profit!" AdWords and Your Business Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands. The big advantage of this approach is that you can save yourself a lot of money in the long run and take away the majority of the risk involved with starting a new business. You see, as a new entrepreneur, before the internet became so widespread, you would start up a business based on an idea you hoped would be appealing to customers. Unless you had a lot of financial backing there was no way you could research whether or not your new business idea was profitable or not. It would require employing a market research firm and spending tens of thousands of dollars on investigating the market. Most entrepreneurs don’t have access to that kind of money and even if they did, they might feel it would be spent better elsewhere such as on product or service development, marketing or other areas; and certainly not on simply researching the idea. However, with PPC mechanisms, including AdWords, small business owners can now simply offer online visitors an idea and immediately test their response to it to determine whether or not it will profitable. The advantage is that this can be done with very little expenditure and it can be done in a short time span rather than having to wait for months or weeks. Essentially, you are asking the market what they want and they are answering you in real time. D e s t r o y i n g A d w o r d s Unfortunately, few people realize the power of the internet when it comes to market research and so they view it simply as a way to more easily put their product in front of their market, still just hoping it will sell. They take a “build it and they will come” approach when they could save themselves a lot of time, money and agony in the long run by properly researching their market first. Now, the power of PPC advertising lies in the fact that you can advertise directly to your target market, in other words the people who want to buy what you are selling right now. Additionally, you only pay when they click through to your site and the price you pay for each click is based on the true market value of the prospect. Likewise, PPC allows you to test, tweak and improve your sales funnel virtually on a daily basis which can allow you to reach extraordinary conversion rates. As long as you understand the simple principle that you should focus on conversion rates as much as CTR (click through rate), then you can indeed take your business to the next level using these tactics. If you are solely focused on how many visitors you get to your site, then no matter how little you are paying per click, you can still end up in the red. So a central principle if that your main focus should be on click value or, in other words, how many clicks it takes you to make a sale. For example, if you are selling an eBook for around $30 – this could be on any topic - and you are paying $0.5 per click on your keyword, every 500 visitors to your site will cost you $250. Now, if your sales funnel is not properly set up or your ads aren’t targeting the right people you could end up either not selling anything or making no more than one or two sales. Basically you could end up spending $250 to make $60 (2 sales) – it goes without saying that this is not a great Return on Investment (ROI) when you are selling your eBook for $30. When people are new to the concept of Adwords, however, this can be a quite common experience. Many people fail with PPC, because they overlook the apparently obvious, which is that the amount of traffic is not as important as how well that traffic converts. And conversion rates are affected by a wide range of variables, from choosing the right keywords - as each keyword will attract and different type of prospects - to writing effective ads and having a well-optimized website landing page. Grab Your Copy For Only . . . $19.95 I know you will get something from this well written eBook! Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE!

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