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Preface: Why you need to read this eBook (the big deal with eBooks and info-products)…
The internet has changed everything from renting movies, to taking college courses. There are so many things that have changed in just the last ten years because of the internet. Imagine in the early nineties trying to download your favorite song, or visit your friends profile on a social networking site, this was completely impossible at the time.
The internet isn’t just rewriting the book on the way we entertain ourselves, it is also making many people wealthy, really dirty filthy gigantic bank account wealthy. One of the best ways of all time to make money through the internet is by selling information products. And that isn’t going to change any time soon!
Not just any information product will do though; it should be your own creation. Information products come in all shapes, and sizes on the internet but they offer all that sells them one distinct advantage, low inventory costs, and high return on investment.
In the business world return on investment is commonly known as ROI (return on investment), that funny little acronym you might see embedded in some arcane text about a business for sale, or an apartment building investment for sale on your local newspaper, or online.
The interesting thing about ROI is that most business ventures fail to ever provide any ROI at all. Think about it, return on investment means return on what you’ve already invested, that figure assumes that your original investment will be replenished from revenue, and that additional, returns as the name calls it, are offered up to the investor each day.
Often ROI is calculated in annual dollars, as in how much money will you make each year, but the bottom line is most people that go into business end up with 0% ROI because they don’t make a nickel of profit off of their venture.
So here we are talking about the clichéd topic of how most people fail in business, and you’re probably thinking why, or how, does this relate to me. The simple answer is that knowledge is power, and the more you can learn about what doesn’t work, the more you will likely stumble upon a business that does work, and work can be defined as a business that becomes profitable.
There will certainly be temptations to try many types of businesses that seem to draw you in with large amounts of potential profits, and success stories from average people just like you. Well, before you jump the ship and try to do something else, it is important to understand the nature of most businesses.
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Most internet businesses require sales, and investments on product that means you will have to spend a lot of money on something you aren’t even sure if you can sell.
The fact that always gets me is this, if you buy 100 t-shirts to sell online at 50% of the retail cost (your cost), which is typical of wholesale market value, you would have to sell 50 t-shirts at full price just to break even! That’s an astounding 50% sell through rate, most people would be beside themselves if they could sell half of their entire stock. But if you’re doing the regular “real goods†internet business model that would most likely be the case.
The problem is that the internet is filled with discounters, many of them just like you, who got all their money trapped in some business idea, and now they just want to get their money and get out, so they are selling at cost, or 50% off retail.
Now if you’re just starting in this type of business, how in the world would you compete with that? The answer of course is you can’t compete with it, so you conform to the market rate to stay competitive, and end up losing money, as well as being stuck with 50 t-shirts you don’t want.
There are countless examples like the one above that can be used to deter you from starting an internet business, but they all seem to have the same message, making money is hard. It’s not easy, it’s not even kind of sort of easy, it is hard. The more that you understand this concept the greater appreciation you will have for this e-book. Making money online can be possible if you focus your energy, and dollars in the right area, but if you do not, you will find it is very difficult to turn a profit online.
So what is the answer, how do you make money on the internet without losing your hide, and your sanity in the process? The answer is simple, information products. The inventory cost is zero, and the profit margins are huge. The information product has been revolutionized by the growth of technology, and the amount of people on the internet. The information product is a serious cash cow waiting to be unleashed.
So what is an e-book? This might be a dumb question for some people but when I first attempted to learn about marketing on-line, I had no idea what an e-book was. So for those that are like I was, an e-book is a digital file that you can read on your computer like a book. You’re actually reading one right now. If you print it out on paper and staple or bind the pages together, you’ll have something closer to a real book. This is a .PDF file. I made it first in Microsoft’s word application and converted it to a .pdf file using Adobe’s acrobat program.
There is another type of e-book that isn’t so popular now but it was a compilation of HTML pages put together into an .exe file. They’re like a digital book you can just click links to other pages on. Sort of like a whole web site you could access from your desk top in a little executable application. These were all the rage but with the growing popularity of Apple MAC users (.exe applications are not compatible) and the ease of making a simple .pdf e-book, they slowly died out.
.PDF file e-books are great. They allow you enough versatility to do as much as you need – provide quality information – insert tables, graphics, headers and footers – place clickable URLs -- spice up the text with HTML etc.
No doubt, (because you’ve purchased this e-book) you have seen the recent on-surge of $5 - $10 e-books being launched offering 100% commissions to affiliates. If you’re wondering what the deal is with giving 100% the profits to your affiliates from your e-book you’ve been slaving over for the last week or month or however long to complete, here’s the deal.
You want to build your business and establish yourself as an expert. Or in other words, build a list.
So is there money in eBooks? Definitely. Information is the second biggest market on-line today. Info-publishers like me and soon to be you, are raking in loads of cash. In the offline world, dozens of millionaire writers and publishers are made every year. The world is full of information hungry people.
The internet is just another device to relay information and it has become the ultimate source for it because it’s literally instant.
Just today I was searching for information on a new band I heard about and what do you know…..Google whipped it up for me in about 0.29 seconds. Saves me going to the newsagent and looking through magazines all day doesn’t it?
When people want to know something you know that they don’t, it’s only a quick draw of their credit card to find out. Sure there is a lot of free information on the Internet already and you need to be careful when writing your e-books that you really give exclusive information.
You may not see the marketing idea behind E-books using a 100% commission offer. This is a tool to build your list. As you’ve heard a million times and now a l\million and one, the money is in the list. You can sell more e-books and present other offers to your list after-wards and that will make you money. The e-book is the engine to drive the list….a list of buyers.
It is a sacrifice to give away 100% of the front end to someone else but the end result is this….it will have a viral affect like nothing else. We’ll talk a little more about JV’s later on but know this, getting others to sell your e-books for you is obviously going to get you more sales. It’s just common sense and mathematics.
Grab Your Copy For Only . . . $9.95 I know you will get something from this well written eBook!
Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can
MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE!
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