"Cash In With A Simple Yet Powerful SEO Tool That Will Make You Look Like A Star To Your Offline Marketing Clients!"
Introduction
Why You NEED This Guide
We live in an age where everyday more and more people are connecting online. The internet is
more of a household necessity than passing fad. With the proliferation of smart phones, laptops
and wireless internet, people can access the internet anywhere.
If someone needs information
they are more likely to turn to a search on Google than they are a magazine, encyclopedia or even
the handy yellow pages. The last point is what makes this guide valuable. When people search
Google for a local service or product, are you showing up to them? If you aren’t then you are
missing out on a number of potential leads and sales.
â€Hmmm, where should I eat tonight?â€
The power of Google has never been more alluring. We live in a society where a common
response to a question is “I dunno, I’ll just Google it.†This guide will share five steps that you
can take to make sure you show up in Google searches when potential customers are looking for
your products or services. We will focus on local search terms, so that you can rank quickly, and
receive very targeted traffic that is based in your own community.
Step One: Research
What Are Your Customers Searching For?
Since we are working on local search terms your research should be pretty simple. All you need
to figure out is “What do my customers search Google for� This search term will become your
keyword.
Essentially it comes to a simple pattern, just combine your location with your product or service.
If you have a restaurant in Toronto then a pretty good start would be “Toronto Restaurantâ€.
If
you live in a popular town name you might want to include your province as well (i.e “Toronto
Ontario Restaurantâ€). Once you have combined your locale with your product/service you can
use the Googles keyword tool (http://adwords.google.com/select/KeywordToolExternal) to
get an idea of how many people search for your term.
If you live in a smaller town you might not get many or any results in the keyword tool
but that is OK. Google’s tool doesn’t track terms that get less than 250 searches per
month. It doesn’t matter if not a ton of people are searching for your term though
because everyone who does search for it is super targeted and on the verge of buying.
If
you don’t see a number in the monthly search column, then ask around your circle of
friends and see what they would search for if they were looking for your product/service.
Once you have your “keyword†(your location + your product/service in most cases) then
you are ready to optimize your website for local based searches. Now the fun begins.
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