Blogging isn’t hard to do; anyone can put up a blog on their own server and run it successfully without problems. Understanding the process is really simple and I’m going to explain it all right here. It’s probably one of the most versatile ways to get in touch with a lot of people for product sales; other ways like Twitter limit you to a number of characters or will tag you for spam if you meet certain criteria.
You can literally have a blog up and running within in a matter of minutes. But knowing how to put up a blog is only part of it; you also need to know how to give it traffic. For this eBook, I’m going to assume you have some money to put into this endeavor. Not because I think you should be spending a lot of money, but because I think you should have at the very least $35 available, which would be the most this would cost if you decided to go with my ideas.
If you don’t have the $35 available, I’m not going to say you don’t belong in this business because everyone has to start somewhere. For me to assume that everyone shares the same financial level as everyone else would be ludicrous at best. While I am dismissive of the free hosting methods I have given in here, they can work if you are careful in executing your plan. That means no spamming and no aggressive marketing. This book is broken up into logical sections for you, as the beginner or the advanced blogger so you can follow it easily.
“Blogging Basics” shows you the different types of blogs and how they are related, and then focuses on the two most important types for this book. “Starting a Blog” tells you why you should host your own blog, which software to use, finding a hosting company, and finding a registrar. “Choosing a Niche” takes the two scopes and tells you how to map out your research starting with a good domain name. “Blog Installation and Setup” tells you how to do just that, including themes and plug-ins. “Your Content” tells you how to add your content and what it should contain for the best approach. “Getting Traffic” will explore traffic methods for your blog.
As you go through this book you will find that it’s really simple and if you follow the plan then you’ll have a successful blog up and running in no time at all.
A blog, short for “web log”, was originally a way for people to have an online diary; they would update people on their lives in a personal way. It took a while for this concept to catch on but when it did we saw the inception of LiveJournal and Blogger. There are three main types of blog focus: personal, corporate, and product.
The first two are essentially obvious; the focus would be either a single person’s perspective or from the perspective of a company. The last type is a little bit more complex; you could have a blog about a product or a series of products that are all related. The standard blog is one that you would use either a laptop or a desktop to post text; outside that scope, you would have blogs labeled by their media type (i.e., vlogs for video logs) or the device used to post on them (moblogs or mobilogs for blogs that use PDAs or Smartphones for their main interface).
THE POWER OF A BLOG
Understanding what they are is just the beginning; you have to understand what they can do. There are many people who understand this simple concept and they’re raking in the cash as you’re reading this right now or taking their own opinions and showing people its apparent validity. Blogs are more than just sites on the net; they can have actual power. And depending on what the blog focuses on will change the scope of that power.
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