Introduction
Apple’s App Store on the iPhone has proven to be an unqualified success.
Since the store’s inception, the concept of the “app†has grown to overtake
mobile computing, inspiring the creation of several competing devices and
platforms built on the same technology.
Despite that, Apple and their devices such as the iPhone and iPad still account for
the majority of smartphone and mobile computing devices sold in world.
The numbers of apps available in the store has grown from just a few hundred in
the beginning, to more than a quarter million unique apps that have generated
more than 5 billion downloads worldwide.
What’s interesting about the iPad, however, is that it seamlessly runs all old
iPhone apps.
That means that it’s built to easily integrate with the pre-existing App Store that
has already proven to be such a success and that attracts such a huge amount of
user traffic every day.
Users who are coming to the iPad are often already familiarized with the iPhone
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and the App Store, which means they’re already familiar with, and excited about,
the world of apps.
In other words, the customer base for selling iPad apps is already in place, even
though the device has only been available for a few short months.
Whereas those who developed apps early on for the iPhone had to struggle to get
the content and distribution method recognized, those who are looking now to
develop early content for the iPad will be able to enjoy a wide audience with a
built in distribution method that just so happens to be one of the most popular
online marketplaces in decades.
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