Intro When I got started on the internet several years ago everything seemed like code. “Joint Venture” sounded like a drug deal. “HTML” hinted to HELL (and soon I found they were very similar). “Opt-In” brought to mind some version of poker where you continually throw money in the pot and get nothing in return. Unfortunately, many find their online experience dancing the Mambo with that last thought. Like thousands upon thousands of others I started buying every resource available to cut the learning curve. You might want a list of the resources, but its way too embarrassing to list everything I‟ve bought or tried in an effort to become “successful.” Take my word for it, I have purchased a couple of hundred ebooks and studied them endlessly, signed up for hundred of ezines and downloaded their free giveaways, wasted money on terrible products without being able to get refunded, purchased web addresses on a whim; you name it and I‟ve probably tried it. Get this – there is no lack of information. No one is hiding the secret to building a huge opt-in list. Copywriting courses fill every corner of the web. Traffic secrets abound. There must be something more than just information that makes the difference. Something more than marketing techniques contribute to making gobs of money. And there is something more. Much more. Because of my hyperactive nature I don‟t always clue in too tightly, Mark Thompson, however, has a keen sense of discernment. When launching a new product I sent an email to one of the top names online. He was very receptive. I forwarded the email to Mark letting him know of the possible goldmine. He sent an email back, “He likes your stuff, but more importantly he likes you as a person.” What? I didn‟t read that anywhere in the email I received from the “guru.” Mark could tell by the wording and energy of the email. Mark here. It‟s true. But it‟s not what you may think. I‟m not a fortune teller, a palm reader or a prophet. I could tell by the energy in the email. The writing screamed, “Paul, I think you‟re a great guy! I‟d like to talk more with you.” You know what? I was right. Discernment is a great gift. However, I‟m not going to tell you that you have to learn discernment. But you are very capable of the energy you put in your writings. When you write your product, copy, a letter to your grandmother, or whatever, there is a definite energy. This energy is extremely important. But before this starts sounding like its own secret code you need to break, just know for now energy in your writing is a significant key to online success. Cracking the Code has little to do with what you do, it‟s concerned with how you do it. We uncovered 22 crucial principles flowing through the lives of the successful. Here‟s how it lays out… Each chapter taps into a Code Word for that section, such as YOUnique in chapter 3. Even though it‟s a play on words, the capitalized part of each word – in this case YOU - is the focus. It‟s the foundation of the principle. Next, the term is explained. Then “the code” is given. This is how the concept takes root in you. Finally, the chapter concludes with a real life example (or dead example, but he or she made such an impact their life lives on after them) of someone who is principle proof. That does not mean that he/she doesn‟t crack the code in several – if not all – of the areas, but you can‟t miss this aspect flowing out of their lives. This book talks about the principles, but the Code Section is where you will apply the concepts to your life. Don‟t be the person who loves to optimize his web pages, but fails to optimize his life! purPOSE The Value of Life “Why am I here?” That question creates more mid-life crises than any other. There comes a time when we all question our purpose. What value do we have? What lasting mark will we leave? purPOSE lets you pose. When a golfer hits a great shot he holds the finish; he poses. A gymnast does the same. As does anyone who completes, or competes with excellence. Successful lives are filled with poses. Not arrogant, “Look what I did that you didn‟t,” but a sense of succeeding in a way that delivers value to yourself and others. Many know early on in life what their life contribution will be, while others do not discover it until their 60‟s or 70‟s. In general your purpose, and mine, is to create value - to make people better through our products and services. The result will possibly be wealth, but without a doubt purpose will be achieved. No matter where you are or what you do you can be a positive gift to the lives of those around you. But for most of us that isn‟t enough. We want to know our specific role, our specific all enveloping purpose. But before getting to finding your specific purPOSE let‟s look at some myths. Myths of purPOSE Myth #1: One Purpose for Life There is not a single purpose for your life. Your purpose for this year may be radically different from the one you‟ll have five years from now. Don‟t buy into the belief that there is only ONE sum of your life. For every Martin Luther King, Jr. there have been millions of people who lived their purposed lives out of the spotlight, but they were still very needed. Myth #2: Gargantuan Purpose You do not have to build an orphanage in Zimbabwe to contribute to society. When speaking about purpose, grandiose ideas enter our minds. Mother Teresa comes to mind and we assume we need to move to a Calcutta leper colony to live with meaning. Not true. If you feel led to that type of life, fine. But if not, fine. Just don‟t think that a purpose has to be huge to be necessary. Myth #3: Menial Can’t Be Purposeful People look at their careers and think, “I‟m only a high school janitor, what possible good can I do?” We‟ve got to focus beyond our careers or any tasks. Forget about tasks and “work.” Think about influence and impact. A janitor who touches the life of failing kid who then turned his life around and became a CEO, well, would we say the custodian has no purpose? No way! We‟d think, “If it wasn‟t for a janitor who cared enough about someone everyone else wrote off we‟d never have this great company.” Instead of thinking that your menial tasked life is unimportant, start considering all the ways you impact people personally outside of your “job.” Myth #4: The Purpose of Money Don‟t confuse a desire with a purpose. You may desire millions of dollars, but is that why you‟re here? Wealth is a result of purpose. Yes, some people get rich and don‟t have purpose, but I‟m tying contentment into the definition as well. People who become wealthy as a product of their purpose live the best lives. People of purPOSE There are four main categories or types of people with purpose. Here‟s a note: purPOSE is not always positive although we tend to define it that way. Its life contribution and everyone does not contribute in a positive manner. The following descriptions are not exhaustive. You‟ll need to expand them in your mind. They start a thought or concept and you can take it as far as you wish with your own thinking. THIS EBOOK HAS 135 PAGES OF POWER PUNCHING PROGRESS IN PROGRESSING THROUGH PURPOSE! Grab Your Copy For Only . . . $19.95 I know you will get something from this well written eBook! Remember: Knowledge is power - And Great Knowledge is Powerful. When reading an eBook can MOVE you - Isn’t that feeling worth the price of the wonderful read? ENJOY! APPLY! SHARE!

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