By: Mark Beach, Pages 137, Softcover.
Everything You need to Know to Produce Your Newsletter
There are certain standards that, as a newsletter designer or editor, you try to meet with every issue. The problem you often face is how to meet these standards, create interesting and effective designs, and keep your costs within budget.
You'll find help in the pages of this book. It features examples of well-done front and interior pages of newsletters, as well as examples of outstanding elements. With each newsletter, you'll find text that discusses the publication's well-designed aspects, plus brief publisher, designer and production notes.
This book contains dozens of cost-saving tricks and tips that will take you beyond design and production, including…
Fifteen tips for money-smart management
Four easy editorial cost savers
Six creative design tips
Ten suggestions for practical photography
Forty-two proven production tips
Eight pointers for efficient distribution
You'll find helpful information on and illustrated examples of, effective use of typography, including ideas for increasing readability, creative ways of laying out long articles, and proven ways to economize time and type. You'll see dozens of examples of great newsletter design, ranging from interesting ways to treat the nameplate to creative use of clip art.
